Area Sales Manager, Sport - Luhta Sportswear Company - Lahti, Finland
Area Sales Manager
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Job Description
We are looking for an ambitious and energetic international area sales manager to strengthen the growth and market position of our successful sportswear brands globally. Luhta Sportswear Company is a leading Finnish apparel group and one of the largest sportswear companies in Europe. The group’s brands Icepeak, Luhta, Rukka, Dachstein, Balmuir, Ril’s, and Your FACE are known for high-quality products. The company exports to over 50 countries, with main markets in Finland, Central Europe, France, the Netherlands, and Italy. Founded in 1907, the family-owned company is headquartered in Lahti, Finland. The role involves leading and developing wholesale sales and key account management in Finland and internationally, with responsibilities including strategic sales planning, new market opportunities, and team leadership. The position reports to the Global Wholesales Director. The work is based at the Lahti headquarters with hybrid working options. The role offers a fixed monthly salary plus sales bonus, with international travel expected. The company values internal entrepreneurship, renewal, teamwork, and responsibility, and promotes diversity and equality. The application deadline is June 21, 2026, with employment starting as agreed, ideally by September-October 2026.
Company Information
| Location | Active listings |
|---|---|
| Lahti, Finland | 17 |
| Seinäjoki, Finland | 8 |
| Helsinki, Finland | 7 |
| Tampere, Finland | 4 |
| Jyväskylä, Finland | 3 |
| Remote - Global | 3 |
| Espoo, Finland | 3 |
| Helsinki-Vantaa Airport, Finland | 3 |
| Turku, Finland | 2 |
| Raisio, Finland | 2 |
| Kuopio, Finland | 2 |
| Lempäälä, Finland | 2 |
| Porvoo, Finland | 1 |
| Vaasa, Finland | 1 |
| Rovaniemi, Finland | 1 |
| Tuusula, Finland | 1 |
| Nummela, Finland | 1 |
| Kerava, Finland | 1 |
| Oulu, Finland | 1 |
| Role type | Active listings |
|---|---|
| Sales Assistant | 17 |
| Sales Representative | 9 |
| Store Manager | 4 |
| Marketing Specialist | 4 |
| Sales Associate | 4 |
| Salesperson | 2 |
| Internship | 2 |
| Product Development Coordinator | 2 |
| HR Coordinator | 1 |
| Human Resources Specialist | 1 |
| Assistant Store Manager | 1 |
| Brand Coordinator | 1 |
| Salesperson-Visualist | 1 |
| Product and Assortment Assistant | 1 |
| Sales Manager | 1 |
| Content Specialist | 1 |
| Retail Assistant Manager | 1 |
| Product Development Assistant | 1 |
| Category Coordinator | 1 |
| Accountant | 1 |
| Logistics Coordinator | 1 |
| IT Specialist | 1 |
| Role level | Active listings |
|---|---|
| Mid-Level | 17 |
| No People Management | 5 |
| Mid-level | 3 |
| Individual contributor | 1 |
| Manager | 1 |
Luhta Sportswear Company appears in 63 indexed job postings in JobCrawls' Finland dataset since April 2024. In that historical index, the strongest location signals for this employer are Lahti, Finland, Seinäjoki, Finland, and Helsinki, Finland.
Data shown is based on historical job postings from our database.
Job Details
Responsibilities
- Lead and develop domestic wholesale sales and key accounts for sports brands.
- Manage and develop international wholesale sales in designated regions.
- Strategic leadership of key accounts and sales teams.
- Identify new growth opportunities in different markets.
- Report to the Global Wholesales Director.
Requirements
- Experience in domestic and international B2B sales and key account management.
- Proven track record in strategic sales development and new market entry.
- Leadership skills in managing and developing sales teams.
- Excellent communication and negotiation skills.
- Fluent in English and Finnish; other languages are a plus.
- Strong commercial and strategic thinking with passion for sports, lifestyle, and fashion brands.
- Ability to utilize sales data for development.
- Experience in leadership roles.
- Willingness to travel internationally.
Skills & Technologies
