Global Campaigns Senior Strategist - IFS - Remote - Global

Summary: We are looking for a candidate who is not afraid to think differently to transform the performance of our global demand generation campaigns and grow IFS’ Industrial AI market. You will be responsible for devising and executing multi-channel demand gen programs, optimizing channel mix, managing tactics, audience segmentation and performance. This role is fast-paced, and the desired candidate will work closely with our solution marketing, digital centre of excellence, creative and field teams to deliver world class campaigns. Essential Duties and Accountabilities include leading complex, multi-region campaigns, planning and managing cross-channel demand gen campaigns, choosing channels and tactics, managing audience segmentation, driving cross-functional coordination, coaching junior team members, delivering innovative demand gen approaches, owning performance insights, creating resonant ad and email copy, leveraging AI tools, analyzing campaign performance, preparing executive updates.