Panel Acquisition Marketing Executive, EMEA - Kantar - London, South Bank Central, United Kingdom
Performance Marketing Executive
Job Description
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply... Job Details At Kantar Profiles, our market research panels are at the heart of the insights we deliver to clients around the world. As Panel Acquisition Marketing Executive, EMEA, you will play a key role in ensuring the continued growth and quality of our panel communities across multiple markets. This is an exciting opportunity to shape acquisition strategies across Europe, the Middle East and Africa, helping us connect with new audiences through innovative, data-driven marketing. Working closely with local teams, global stakeholders and external partners, you will drive sustainable growth while continuously improving campaign performance and member engagement. If you are passionate about digital marketing, commercial outcomes and using analytics to inform decision-making, this role offers the opportunity to make a measurable impact in a collaborative and forward-thinking environment. What you'll be doing Lead acquisition marketing strategies across EMEA, tailoring activity to local market needs while aligning with regional growth objectives. Manage and optimise a diverse mix of digital acquisition channels, including paid search, paid social, affiliate marketing, co-registration programmes, search engine optimisation (SEO) and referral initiatives. Partner with the Global Panel team and local stakeholders to develop recruitment plans and drive panel growth. Monitor, analyse and report on campaign performance, focusing on cost efficiency, lead quality, conversion rates and long-term engagement. Identify opportunities to test, learn and scale new channels, partnerships and acquisition approaches. Build, manage and grow strategic affiliate and media partnerships, ensuring a high-performing and balanced acquisition portfolio. Lead supplier evaluations, commercial negotiations and contract discussions. Own acquisition budgets, forecasting volume requirements and tracking performance against agreed targets. Collaborate with design and content teams to develop effective landing pages, creative assets, email campaigns and user journeys. Drive website and landing page optimisation initiatives to improve conversion performance. Use reporting and visualisation tools to communicate performance insights and support data-driven decision-making. Champion innovation and continuous improvement by identifying new opportunities to increase efficiency, effectiveness and scale.
Company Information
| Location | Active listings |
|---|---|
| Remote - Global | 31 |
| Helsinki, Finland | 3 |
| Role type | Active listings |
|---|---|
| Research Manager | 2 |
| Data Scientist | 2 |
| Project Manager | 2 |
| Junior Executive | 2 |
| Manager | 2 |
| Account Director | 1 |
| Research Executive | 1 |
| Project Management Junior Executive | 1 |
| Junior Treasury Analyst | 1 |
| Head of Dx Analytics | 1 |
| Charting Executive | 1 |
| Junior Brand Executive | 1 |
| Client Pricing and Costing Manager | 1 |
| Data Catalog Manager | 1 |
| Junior Scripting | 1 |
| Client Service | 1 |
| Software Engineer | 1 |
| Charting Senior Executive | 1 |
| Charting Sr Executive | 1 |
| Data Engineer | 1 |
| Delivery Manager | 1 |
| Vice President, Client Service | 1 |
| Data Processing | 1 |
| Client Management | 1 |
| Accounting & Tax Specialist | 1 |
| Research Associate | 1 |
| Digital Research Analyst | 1 |
| Accountant | 1 |
| Senior Account Executive | 1 |
| Role level | Active listings |
|---|---|
| Mid-Level | 30 |
Kantar appears in 34 indexed job postings in JobCrawls' Finland dataset since October 2023. In that historical index, the strongest location signals for this employer are Remote - Global and Helsinki, Finland.
Data shown is based on historical job postings from our database.
Job Details
Responsibilities
- Lead acquisition marketing strategies across EMEA, tailoring activity to local market needs while aligning with regional growth objectives.
- Manage and optimise a diverse mix of digital acquisition channels, including paid search, paid social, affiliate marketing, co-registration programmes, search engine optimisation (SEO) and referral initiatives.
- Partner with the Global Panel team and local stakeholders to develop recruitment plans and drive panel growth.
- Monitor, analyse and report on campaign performance, focusing on cost efficiency, lead quality, conversion rates and long-term engagement.
- Identify opportunities to test, learn and scale new channels, partnerships and acquisition approaches.
- Build, manage and grow strategic affiliate and media partnerships, ensuring a high-performing and balanced acquisition portfolio.
- Lead supplier evaluations, commercial negotiations and contract discussions.
- Own acquisition budgets, forecasting volume requirements and tracking performance against agreed targets.
- Collaborate with design and content teams to develop effective landing pages, creative assets, email campaigns and user journeys.
- Drive website and landing page optimisation initiatives to improve conversion performance.
- Use reporting and visualisation tools to communicate performance insights and support data-driven decision-making.
- Champion innovation and continuous improvement by identifying new opportunities to increase efficiency, effectiveness and scale.
Requirements
- Experience managing digital acquisition or performance marketing campaigns across multiple markets.
- Strong knowledge of paid search, paid social, affiliate marketing and broader customer acquisition strategies.
- Experience working with digital analytics, reporting platforms and performance measurement tools.
- The ability to analyse complex data sets and translate findings into actionable recommendations.
- Experience managing budgets, forecasting outcomes and delivering against growth targets.
- A strong understanding of conversion optimisation and customer acquisition metrics.
- Excellent stakeholder management and communication skills, with the confidence to influence and present to a variety of audiences.
- Experience working collaboratively across international or geographically distributed teams.
- Strong commercial judgement, problem-solving capabilities and a results-focused mindset.
- Proficiency in Microsoft Excel, PowerPoint and broader reporting tools.
- Experience with affiliate tracking platforms such as HasOffers is beneficial but not essential.
- A bachelor's degree in Marketing, Business, Analytics or a related discipline, or equivalent professional experience.
Skills & Technologies
Benefits & Perks
