Director of Data & Martech - Pentasia - Remote - Global

An exciting opportunity for a Sr Data, Analytics and Martech leader to join a fast-growing online casino business at a foundational stage. This person will build the data function from scratch, creating the foundations for analytics, tracking, attribution, BI, customer insight and marketing technology. This is a hands-on leadership role for someone who understands both data analytics and digital marketing measurement. The business is currently migrating platforms and building its internal team, so they need someone who can define the strategy, but also get close to the data, vendors, tagging, attribution models and reporting setup. Main Responsibilities: Build and lead the data, analytics and marketing technology function. Create the data foundations, reporting framework and single source of truth for key business KPIs. Define tracking standards across web, app, CRM, paid media, affiliates and product journeys. Build a clear attribution and digital marketing measurement framework. Pull together data from platform providers, marketing channels and third-party tools such as paid social, search and CRM platforms. Support commercial, product, CRM and marketing teams with actionable analytics. Develop insight around customer behaviour, game performance, retention, churn, lifetime value and recommendations. Work closely with vendors and internal stakeholders to ensure data is structured, reliable and usable. Remain hands-on when needed, including extracting and analysing data using tools such as SQL, MySQL and/or Python.