Head of VitaeHeart - Orkla Care Oy - Remote - Global

NutraQ is a leading international health and beauty company with a strong position in the European direct-to consumer market. Founded in 2002, the company has built a scalable, digital-first business model centred around subscription-based sales of high-quality products. With revenues exceeding 1.4 billion NOK and operations spanning 15 European markets, NutraQ has established a robust and growing international footprint, supported by more than 200 employees across markets. NutraQ’s mission is to help people live better everyday lives, underpinned by its core values of being Responsible, Respectful, Brave and Innovative. We combine strong commercial capabilities with data-driven insights and an entrepreneurial mindset, enabling continuous product innovation and close consumer engagement. Our product portfolio includes several well-established brands with VitaeLab as a leading health concept promoting better health and everyday life for our loyal customers. We are now looking for a Head of Commercial to lead the newest concept area; VitaeHeart. VitaeHeart is a science-based health supplement developed to target cholesterol, one of the most significant global health concerns. At its core, VitaeHeart is built on plant sterols (phytosterols) a clinically researched ingredient with a documented cholesterol-lowering effect recognized by European authorities, including the European Food Safety Authority (EFSA). This role will be instrumental in our long-term growth strategy, in growing VitaeHeart from its current early post launch start-up position to becoming a large scale-up and multi-million-euro business. The role involves creating the end-to-end growth strategy for this product as well as executing on the digital aspects of growth. The initial commercial rollout will focus on the Finnish market, with a clear strategic roadmap to scale VitaeHeart across the Nordic region and, over time, expand into key markets throughout Northern and Central Europe. This role will report to the VitaeLab CCO and work collaboratively with the central VitaeLab team as well as receive support from the broader international value chain and support functions in NutraQ such as logistics, Finance, IT, Dat & Analytics, HR etc.