
Global ABM Manager - IFS - London, England, United Kingdom
Account Based Marketing Manager
Job Description
Company Description: IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge. At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust. We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view. By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world. We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference. If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS. Job Description: As the Global ABM Manager you will be responsible for enabling account based campaigns globally across IFS, by providing ABM tools, processes, best practice guidance and enablement. The role will own the global ABM strategy, partner with marketing operations to deliver an ABM enabled tech stack and advise on operating model and best practices to ensure measurable commercial impact. You will champion outbound, account based campaigns to target priority accounts: driving account selection, prioritization, insights and execution. With a goal of delivering Best in Class 1:1, 1:FEW and 1:MANY ABM the ABM manager will act as a central expert working with marketing operations, field teams, Sales and leadership to integrate the ABM strategy into the company’s go-to-market model. Act as the subject-matter expert on ABM strategy, serving as a trusted advisor to regional marketing teams, Marketing leadership, and Sales executives. Evolve the ABM playbook and operating model to align the ABM function with global go-to-market priorities. Provide strategic consultancy to regional ABM managers on account selection, execution plans, audience segmentation, and value messaging. Support regional teams with their ABM activity with tactics and content and manage agency resource where required. Continuously benchmark IFS’s ABM maturity against industry best practice and introduce innovation and tools to stay ahead of the curve. Define vision for the ABM technology stack across 1:1, 1:FEW and 1:MANY. Partner with marketing operations to evolve tech stack, processes and data foundations to enable automated, personalized ABM execution. Create and evolve AI agents and automation to optimize outbound campaigns and ABM and lead enablement across teams. Continuously identify and remove bottle necks in processes to enable efficient and optimized ABM execution. Drive GTM account selection for ABM tiers and make recommendations into regions. Deliver accounts insights combining company insights, buying team engagement and CRM activity and establishing automation of these insights across teams. Monitor program performance across regions, highlight insights to Marketing and Sales leadership, identify trends, opportunities, and risks to inform global strategy. Deliver regular performance reports and run QBRs highlighting impact, learnings, and recommended improvements. Lead the creation and management of standardized ABM dashboards, providing central visibility into performance, ROI, and regional activity. Establish and facilitate a global ABM community of practice, fostering collaboration, best-practice exchange, and continuous learning. Act as the voice of ABM and connector between ABM and other teams in Marketing, Operations and Sales, ensuring strategic coherence and unified execution.
Company Information
| Location | Active listings |
|---|---|
| Remote - Global | 97 |
| Remote | 8 |
| Espoo, Finland | 3 |
| Remote - Finland | 2 |
| Remote - North America | 2 |
| Remote - EU | 1 |
| Europe | 1 |
| Role type | Active listings |
|---|---|
| Account Executive | 7 |
| Sales Executive | 7 |
| Software Engineer | 4 |
| Product Manager | 4 |
| Human Resources Specialist | 4 |
| Strategic Account Executive | 3 |
| Cloud Engineer | 3 |
| Project Manager | 3 |
| Director | 2 |
| Presales Consultant | 2 |
| Solutions Consultant | 2 |
| IT Trainer | 2 |
| Solution Architect | 2 |
| Cloud Solution Engineer | 2 |
| Business Solutions Architect | 2 |
| Enterprise Account Executive | 2 |
| System Engineer | 2 |
| Platform Engineer | 2 |
| DevOps Engineer | 2 |
| Business Development Representative | 2 |
| Industry Principal | 2 |
| ServiceNow Platform Engineer | 1 |
| ERP Presales | 1 |
| Social Media Manager | 1 |
| Customer Success Manager | 1 |
| Industry Leader | 1 |
| Deal Desk Specialist | 1 |
| Data Scientist | 1 |
| Account Director | 1 |
| Solution Consultant | 1 |
| Engineer | 1 |
| Solutions Consulting Director | 1 |
| Manager | 1 |
| HubSpot Administrator | 1 |
| Client Services | 1 |
| AI Engineer | 1 |
| Delivery Director | 1 |
| HR Generalist | 1 |
| Channel Deal Desk | 1 |
| Engineering Director | 1 |
| Development Lead | 1 |
| Pre-Sales Consultant | 1 |
| Aerospace and Defense Marketing Manager | 1 |
| Cloud Engineer / Senior Cloud Engineer | 1 |
| Deployment Engineer | 1 |
| Security Analyst | 1 |
| Commercial Lead | 1 |
| Renewals Business Support Specialist | 1 |
| Demand Generation | 1 |
| SaaS Operations Engineer | 1 |
| Business Development | 1 |
| Consultant | 1 |
| Global Campaigns Specialist | 1 |
| Solution Marketing Manager | 1 |
| Undergraduate Trainee | 1 |
| Marketing Campaign | 1 |
| Marketing Campaigns Manager | 1 |
| Privacy & Data Protection Lead | 1 |
| Internal Communications Manager | 1 |
| Marketing Campaigns Specialist | 1 |
| Key Account Executive | 1 |
| Data Transformation | 1 |
| Architect | 1 |
| Product Designer | 1 |
| Regional Account Executive | 1 |
| Vice President, Commercial Operations | 1 |
| Senior Consultant | 1 |
| Security Operations Center Analyst | 1 |
| Sales Director | 1 |
| Implementation Consultant | 1 |
| Solution Marketing | 1 |
| AI Internship | 1 |
| Payroll Executive | 1 |
| Role level | Active listings |
|---|---|
| Mid-Level | 80 |
| Senior | 12 |
| Manager | 2 |
| Entry-level | 1 |
IFS appears in 114 indexed job postings in JobCrawls' Finland dataset since October 2023. In that historical index, the strongest location signals for this employer are Remote - Global, Remote, and Espoo, Finland.
Data shown is based on historical job postings from our database.
Job Details
Responsibilities
- Develop and implement global ABM strategy and playbook.
- Partner with marketing operations to evolve tech stack and data foundations.
- Advise regional ABM managers on account selection and segmentation.
- Support regional teams with tactics and content.
- Benchmark ABM maturity and introduce innovations.
- Define vision for ABM technology stack and automation.
- Create and evolve AI agents for campaign optimization.
- Identify and remove process bottlenecks.
- Drive account selection and insights automation.
- Monitor program performance and provide insights.
- Create and manage ABM dashboards.
- Foster a global ABM community of practice.
- Coordinate with cross-functional teams to ensure strategic coherence.
Requirements
- Experience in B2B tech marketing, demand generation, and ABM strategies.
- Experience in B2B software or SaaS with long sales cycles.
- Ability to design processes and operating models.
- Proficiency with ABM platforms and marketing tech (DemandBase, HubSpot).
- Proven track record in pipeline ownership and revenue contribution.
- Strong communication and facilitation skills.
- Analytical mindset with strategic and creative thinking.
- Self-starter with prioritization skills.
- Ability to influence cross-functional teams.
- Fluent English; additional languages beneficial.
Skills & Technologies
