Merchandising & Brand Strategy Manager, Shopify Supply - Shopify - Remote - Americas

We’re hiring a creative, entrepreneurial brand strategist and marketer to help us develop and sell Shopify-branded products that our merchants and developers actually want to buy, wear and share. Shopify Supply is our demo store (where we flex our newest features) and also our brand of limited edition products for entrepreneurs and partners. When it’s done right, it doesn’t feel like swag — it feels like a lifestyle brand for the greater commerce community. This contract role will own the strategy and execution behind Shopify Supply’s merchandising for 2-3 product drops, largely focused on apparel and soft goods. You’ll lead product creation from the first idea to the final shipment, while also building the foundations/capacity for trendjacking and running Supply with commercial rigor (pricing, margins, inventory risk). You’re someone who is “eternally online” which enables you to capitalize on cultural moments in a way that’s timely and on-brand, and also to stay in close contact with the community that you’re building for. This is a 9 month contract with the option to extend. During the first 9 months, you’ll be responsible for launching 2-3 product drops. This includes: Plan and execute drops end-to-end: build the drop calendar for the second half of 2026, write product/launch briefs, and drive cross-functional readiness from concept to launch. Create products with taste and craft: lead decisions on materials, construction, fit, trims, graphics/printing, packaging, and overall quality (primarily softgoods). Lead go-to-market strategy: Shape how each drop earns attention and sells out. Who it's for, how it launches, and why it'll be talked about online. Connect with our community: keep tabs on merchant conversations on Social so you can craft products that will resonate. This includes spotting trends or moments that present opportunities for reactive content or drops. Own sourcing and vendor strategy: identify and manage suppliers/manufacturers, negotiate costs/MOQs/lead times, and establish quality standards and QA mechanisms. Run the business (P&L mindset): set pricing and margin strategy for your drops, manage budget, forecast demand, and make disciplined tradeoffs across quality, speed, and cost. The goal is never to make a profit; it’s to use resources responsibly. Partner across Brand + Design + Ops: collaborate closely with creative, social, comms, legal, finance, and fulfillment to ensure launches are on brand, compliant, and shippable. Measure what matters: track brand performance (e.g. orders, customer count and earned Social buzz) and iterate the strategy based on learnings.