Global Campaigns Strategist - IFS - England, United Kingdom

We are looking for a candidate who is not afraid to think differently to transform the performance of our global demand generation campaigns and grow IFS’ Industrial AI market. You will be responsible for devising and executing multi-channel demand gen programs, optimizing channel mix, managing tactics, audience segmentation and performance. This role is fast-paced, and the desired candidate will work closely with our solution marketing, digital centre of excellence, creative and field teams to deliver world class campaigns. Essential duties include planning and managing cross-channel demand gen campaigns, choosing channels and tactics, managing audience segmentation, driving cross-functional coordination, coaching junior team members, testing new approaches, analyzing campaign performance, and preparing executive updates. Qualifications include proven demand gen campaign management, at least 4 years of relevant experience in B2B campaign strategy, experience with display, social, programmatic, video, and email marketing, analytical mindset, project management skills, experience with marketing automation and ABM tools such as DemandBase, 6sense, HubSpot, strong copy skills, and a confident, outgoing personality. We embrace flexible and hybrid work opportunities to support diverse needs and lifestyles.