Senior Product Marketing Manager - M-Files Oy - San Francisco Bay Area, United States

APPLICATION DEADLINE: We are accepting initial applications through Friday, July 31st, at 12:00 PM PT. Based on the applicant pool and business needs, the role may be reposted later. Location: While this role is remote, we are currently only considering candidates who reside in the San Francisco Bay Area. Who We Are M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance. At M-Files, our Guiding Principles unite us across diverse cultures and personalities: 1. Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results. 2. Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together. 3. Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed. Summary of the role: We are seeking a strategic, passionate, and execution-oriented Senior Product Marketing Manager to lead AI platform product marketing for the M-Files Context-First Document Management platform. This role owns positioning, messaging, go-to-market strategy, and market leadership for our AI, cloud, and core platform capabilities. Key Responsibilities Platform Strategy & Positioning - Own and refine the overarching AI platform story, with special emphasis on context-first document management, AI and agentic automations, scalability, security, and extensibility. - Define differentiated messaging and value propositions for platform capabilities across personas and industries. - Define differentiated FedRAMP messaging and value propositions for platform capabilities across personas and industries while supporting related content programs. - Ensure consistency and clarity of AI platform-level messaging across all marketing, enablement, and sales touchpoints. Go-to-Market Execution - Lead platform feature releases, orchestrating cross-functional launch strategies for AI, cloud, and core platform enhancements. - Partner with Product Management to influence roadmap decisions based on market opportunity, customer needs, and competitive insights. - Drive content strategy for platform launches, including pitch decks, solution briefs, whitepapers, demos, customer stories, webpages, and sales tools. Market Intelligence & Competitive Analysis - Own competitive and market intelligence for platform-level capabilities, especially in AI-driven information management and cloud content services. - Identify market trends, customer pain points, and emerging competitors to guide product and GTM strategy. - Deliver actionable insights to Sales, Product, and Executive teams. Cross-Functional Enablement - Partner with Sales Enablement to ensure clear understanding of platform capabilities, differentiation, and value drivers. - Support customer-facing teams with platform-level messaging guides, battlecards, objection handling, and training content. Thought Leadership - Collaborate with cross-functional teams to position M-Files as an industry leader in AI-powered information management. - Represent M-Files in webinars, events, analyst briefings, and customer engagements as a platform subject-matter expert. Required Qualifications - Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant professional experience. - 8+ years of product marketing experience in B2B enterprise SaaS. - Demonstrated experience marketing AI platforms and cloud technologies. - Experience positioning solutions within FedRAMP or other regulated government environments. - Experience leading cross-functional product launches from strategy through execution. - Demonstrated ability to lead cross-functional product marketing initiatives and influence senior stakeholders without direct authority. - Strong AI acumen and domain expertise with an understanding of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market motions. - Proven experience developing positioning and messaging for successful cross-functional product launches. - Excellent communication, storytelling, and executive presentation skills. - Experience presenting at webinars, conferences, analyst briefings, podcasts, customer events, and product demonstrations. - Experience recording on-camera product demonstrations and creating video-based content. Preferred - Experience in content management, information management, workflow automation, enterprise content management (ECM), or knowledge management markets. - Experience partnering closely with Product Management teams in a fast-paced technical environment. - Experience supporting global sales organizations and partner ecosystems. - Experience recording product demonstrations or creating video-based customer enablement content. What We Offer: - As a remote enabled company our employees enjoy the flexibility to establish their own life/work balance - 10 paid holidays annually - Unlimited PTO - Matching 401K Plan (25% of employees' contribution up to the IRS max) - Health insurance (PPO and HDHP/HSA plans offered) - Cigna - Dental insurance - Vision insurance - Life insurance (1x employee salary) - Short-term disability (employer paid) - Long-term disability (employer paid) - Flexible Spending Plan (medical and dependent)