ASO Product Builder - Appfollow - Remote - Global

AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based. Role Overview We're looking for an ASO Product Builder to relaunch and grow AppFollow's ASO (App Store Optimization) product, with a strong focus on AI agents and MCP. Reporting to the CEO, you'll work closely with Engineering, Product, and customer-facing teams to turn ASO into a fast-moving, AI-native part of the platform. This is a builder role, not just a roadmap owner: we expect you to prototype and ship changes yourself using AI tools — compressing the loop between idea, experiment, and release. You'll collaborate with engineering, design, and data. This is a high-impact IC role reporting directly to the CEO, with potential to grow into a senior product position. Key Responsibilities - Relaunch and evolve AppFollow's ASO product - Design and ship AI-agent and MCP-powered ASO workflows - Prototype features yourself with AI tools to compress the test → learn → release loop - Run product experiments and validate against real customer usage data - Own the ASO roadmap end-to-end: competitor analysis, discovery, specs, delivery, iteration - Partner with engineering to take prototypes to production-grade KPIs - Primary: Iteration velocity (prototypes & experiments shipped), ASO adoption & usage, ASO-attributed revenue (ARR: new & expansion) - Secondary: Customer outcomes (e.g. keyword ranking improvements delivered), feature quality & stability Experience - 3+ years in product management in B2B SaaS — required - Strong ASO/mobile marketing domain knowledge — required - Hands-on experience prototyping & shipping with AI tools — required - Mobile app or gaming industry experience — strong plus - Remote startup experience, European time zone Tools (must-have) - AI: Claud Code/Codex/Cursor, MCP, AI agents - Analytics: Amplitude, Metabase, SQL - Design/specs: Figma, Jira/Confluence - ASO: AppFollow, App Store Connect, Google Play Console, other ASO tools Skills - Builder mindset — ships, doesn't just spec - AI-native: uses LLMs/agents to prototype, automate, and accelerate iteration - Data-driven, strong analytical and reporting skills - Product discovery and experiment design - Comfortable going 0→1 and evolving existing modules Languages - Fluent English (required) - Russian, Spanish, Portuguese, or German (preferred) What We Offer - Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia) - Global team across Europe, UK, US, and Brazil - Conference participation in app, gaming, and ASO events Benefits & Perks - Equity options after probation - Quarterly performance bonuses - Annual team meetups and company all-hands offsite - Monthly coworking budget - Internal hackathons 2–3x per year - Equipment support (laptop, home office) Growth - Direct CEO reporting and executive exposure - Cross-functional work with Engineering, Product, Sales, and Customer Success - Measurable impact on company growth Hiring Timeline - June: Accepting applications - July: Interviews - By August 1st: Final offer Timeline may shift depending on candidate volume and quality