Paid Media Specialist - Bentley Systems - Remote - Global

The role of Paid Media Specialist involves executing lead-generating paid media strategies across digital platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and others. Responsibilities include trafficking campaigns, aligning messages with client or company objectives, conducting A/B split tests, running incrementality tests, managing conversion tracking setups, optimizing campaigns, monitoring performance, researching media trends, building stakeholder relationships, analyzing dashboards, and guiding campaign optimization through metrics like CAC, CPL, and ROAS. Candidates should have 2-3+ years of experience with online paid media platforms and strong analytical, organizational, and communication skills.