Demand Generation Manager

We're looking for a B2B Demand Generation Manager to join Wolt and own paid demand generation campaigns across multiple countries in one or more B2B product lines. This is a high-autonomy, high-impact role at the heart of how Wolt grows its business. You'll be building and running full-funnel, multi-channel campaigns from scratch and developing the playbooks and processes that will scale with us. You'll work closely with Sales, Product, and cross-functional teams across EMEA. What you'll be doing This role is about ownership and execution. You'll be hands-on running campaigns while also thinking strategically about how to improve efficiency, test new channels, learn with data, and build systems that last. Day-to-day in this role, you'll: - Own end-to-end paid demand generation campaigns across multiple countries and B2B products, managing significant budgets across Meta, TikTok, Google, programmatic, and other channels - Build full-funnel campaigns with B2B collaborators that span from next-level ad creatives and landing pages through to sign-up flows, lead qualification, and activated accounts - Develop and test new (locally relevant) initiatives: new messaging, new channels, new tools, and turn successful pilots into scalable playbooks - Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort in day-to-day campaign management - Support new product and feature launches with go-to-market demand generation campaigns - Own reporting, tracking, and measurement, defining what success looks like and making sure we can see it clearly - Build strong cross-functional relationships with Sales, Product, and global commercial teams to ensure campaigns drive real business impact Our humble expectations - B2B background in a tech company, plus for familiarity with the Food or Retail industries - 5–8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels, including Meta, TikTok, Google Search, and programmatic and multiple countries or products, or clients - Demonstrated ability to effectively plan media investments based on both business and campaign-level KPIs, manage and optimize budget across channels, and do in-house media buying. - Analytical and data-driven, comfortable defining KPIs, tracking performance, and translating data into clear decisions - Intermediate to advanced knowledge in Microsoft Excel / Google Sheets (e.g, VLOOKUP, pivot, etc.) or experience with data analytics. - Strong testing and problem-solving skills: you identify a challenge, come up with a hypothesis, devise a testing strategy to get statistically significant results and ultimately scale up what works - Genuine interest in using AI and automation to improve how you work, with concrete examples to back it up - Collaborative and proactive, you work well with Sales and other functions and can build trust across teams - Excellent written and verbal communication skills in English; other languages are a plus. Nice to have: - Experience with ABM, intent-based tools, outbound motions (Clay, Cognism, ZoomInfo, etc.), media buying on industry platforms, content syndication, paid PR, or retail media - Based in or willing to spend part of your time in our Helsinki HQ (flexible for the right person, Berlin also works) What we offer - The opportunity to build something meaningful and global, surrounded by kind and ambitious people. - The chance to build, test, and scale. This is a role where you'll shape how Wolt grows its B2B Demand Gen approach, not just maintain what's there - Lots of learning, growth, and ownership in a high-growth tech environment. - Competitive salary and benefits. - A genuinely supportive culture that values diversity, curiosity, and getting better every day. - A flexible hybrid working model and a vibrant HQ in central Helsinki or Berlin.