Head of VIP and Loyalty - Pentasia - Remote - Global

The Head of VIP & Loyalty is responsible for developing and scaling VIP, loyalty, and high-value player strategies that drive long-term retention, profitability, and player satisfaction. Reporting directly to the General Manager, this role owns the lifecycle, engagement, and value of the company’s most important player segments while building a scalable VIP and loyalty framework to support growth. The ideal candidate brings a strong balance of relationship management, commercial decision-making, and data-driven thinking, with hands-on experience managing high-value players in online gaming environments. Key responsibilities include owning the end-to-end VIP strategy and lifecycle management, developing segmentation frameworks, creating personalized experiences, monitoring player value and profitability, partnering with CRM and Product teams, designing benefits and promotional frameworks, establishing reinvestment frameworks, evaluating offer effectiveness, balancing premium experience with responsible decision-making, championing service standards, partnering cross-functionally, leading and developing the VIP team, and advocating for the voice of the player. Qualifications include 5+ years in VIP, loyalty, CRM, or player development roles, experience in online casino, iGaming, sports betting, sweepstakes, or social casino, strong understanding of player retention and lifecycle management, proven experience managing high-value segments, strong analytical and strategic skills, and excellent communication and leadership capabilities. Why join the team? Build meaningful player relationships, thrive in roles blending hospitality, analytics, and strategy, own influence in a growing business, value autonomy and leadership, and believe in earning loyalty through exceptional experiences.