Marketing Development Manager

The Development Manager for Marketing and Marketing Communications leads the development of national and international student recruitment and branding efforts. You will combine strategic thinking, analytics, and creative execution, leveraging research and data to convert findings into concrete actions and build marketing solutions that support our universities’ growth. Your work shapes how we build a strong brand, reach prospective students, and differentiate in international competition. The role covers both LUT universities, LUT University and LAB University of Applied Sciences. You will guide marketing and communications development with a focus on student recruitment, using data and research to understand audiences and growth opportunities, and drive impactful activities. You will plan and implement marketing and communications solutions supporting individual programs and the entire LUT higher education offering. You will collaborate with internal and external stakeholders and provide data-driven insight for decision making. You will act as a sounding board, gather insights from different actors, and advance solutions that improve marketing impact. You will identify attractiveness factors for programs, sharpen messages, and define key selling points. You will conceptualize broad campaigns and also execute ideas, making justified choices about where to invest and why. We value understanding of product portfolio development, international marketing, and student recruitment; sector expertise is not mandatory—your ability to learn quickly is key. Excellent Finnish and English language skills are essential in our international work environment.