Marketing Development Manager

Do you want to develop marketing based on data, insights, and impactful choices that are directly reflected in student recruitment results and international attractiveness? We are looking for a Development Manager to develop national and international student recruitment and brand marketing. In this role, you combine strategic thinking, analytics, and creative execution, utilize research data and data, refine findings into concrete actions, and build marketing solutions that support the growth of our higher education institutions. In your work, you influence how we purposefully and long-term build a strong brand, how we reach future students, and how we stand out in international competition. Your work focuses on both LUT higher education institutions, LUT University and LAB University of Applied Sciences. What you do in your work As a Development Manager, you guide the development of marketing and communication, especially from the perspective of student recruitment. You use data, analytics, and research to understand target groups, identify growth opportunities, and guide activities toward more impactful measures. You build and develop entities that support the applicant's journey from first contact to application decision and commitment as a student. You plan and advance marketing and communication solutions that support both individual educational programs and the overall educational offering of the LUT higher education institutions. You work in close cooperation with internal and external stakeholders and provide data-based insights to support decision-making. You act as a sparring partner, collect insights from various actors, and advance solutions that improve the effectiveness of marketing. In your role, you combine analysis and creativity: you identify the attractiveness factors of programs, clarify messages, and define key selling arguments. You grasp broad entities but are also able to put ideas into practice and make justified choices about what to invest in and why. What we expect from you You have strong experience in planning marketing and marketing communication and the ability to use data and analytics in decision-making. You understand how multi-channel marketing is developed based on target groups and how effectiveness is built long-term. You are accustomed to combining strategic thinking and practical execution. You identify the essential, make justified choices, and advance them determinedly. You operate naturally with various internal and external stakeholders and influence the organization's operations extensively. You know how to spar with others, challenge constructively, and build a common direction. We value an understanding of product portfolio development, international marketing, and student recruitment. However, industry expertise is not a requirement – the most important thing is your ability to learn new things and apply your expertise quickly. In our international working environment, excellent Finnish and English language skills are a necessity. What we offer you We offer you a role where you can influence the direction of marketing and communication in a higher education environment whose operations extend from the national level to international markets. Your work combines analytics, strategy, and creativity, and you get to see the effects of your work concretely in brand development, student recruitment, and international attractiveness. You are part of an expert team where operations are developed together and expertise is shared actively. Your main place of business can be either the Lahti or Lappeenranta campus. However, the work requires presence and travel between campuses. At LUT higher education institutions, we use a hybrid work model that combines flexibility and regular cooperation on campuses. The position follows the working time system of other expert and support staff, with a weekly working time of 36 hours and 15 minutes. We have flexible working hours that support the reconciliation of work and other life. The salary is determined according to the university salary system for demand level 10 and, depending on experience and expertise, is approximately 4,700–5,000 euros per month at the start of the employment. A six-month probationary period applies to the employment. In your new role, you can start by agreement during the autumn of 2026. Submit your application and come develop our marketing with us! Interested? Submit your application for the position via the link below by Sunday, August 30, 2026, at 23:59. We process applications during the application period, and the position will be filled once a suitable person is found.