
National Sales Manager
The Sales Director is responsible for defining and driving the commercial strategy of the business to increase sales, revenue, and profitability while ensuring customer satisfaction. Leading and developing the sales organization, the role focuses on achieving sustainable growth and strengthening the long-term success of the brand. By planning, organizing, and overseeing all commercial activities, the Sales Director ensures the achievement of business objectives while maintaining a strong understanding of market developments, customer needs, and competitive dynamics. Success in this role requires strategic leadership, a results-oriented mindset, agility, and innovation to position the brand at the highest level of competitiveness within its market.
Job Details
Responsibilities
- Lead and develop the sales organization
- Drive commercial strategy to increase revenue and market share
- Plan, organize, and oversee all commercial activities
- Manage dealer, distributor, or partner networks
- Coach and develop high‑performing sales teams
- Monitor KPIs and performance management
- Collaborate in an international matrix organization
Requirements
- Proven track record in senior sales leadership
- Strong knowledge of market, competitors, products and modern sales strategies
- Experience managing dealer/distributor networks
- Strong leadership and KPI-driven performance management
- Fluent English and 10+ years of leadership in sales
- Willingness to travel 40–50% across France and occasional travel to Finland
Skills & Technologies

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