Head of Acquisition

The Company My client is a fast-growing online gaming business redefining how players engage with casino entertainment. Combining a world-class game portfolio, data-driven decision making, and innovative player experiences, the company is building a differentiated platform for the North American market. Following a recent rebrand and entry into a new phase of growth, my client is expanding its leadership team and investing in product, technology, and operational capabilities to support scalable, sustainable growth. This is a high-impact opportunity to join at a pivotal stage and help shape the future direction of the business. The Role The Head of Acquisition will lead all new player growth initiatives across the business. Reporting directly to the General Manager, you will be responsible for defining and executing acquisition strategy, managing media investment, scaling affiliate and partnership channels, and driving performance across multiple acquisition streams. This role requires a commercially driven leader with deep performance marketing expertise and a strong track record in building scalable acquisition engines that balance growth, efficiency, and player quality. Key Responsibilities Acquisition Strategy & Performance - Own acquisition strategy, budget allocation, and growth targets across all channels - Scale player acquisition while maintaining efficiency, profitability, and player quality - Develop testing frameworks and long-term growth plans aligned with business objectives - Continuously identify opportunities to improve performance and ROI Affiliate & Partnership Growth - Build and manage strategic relationships with affiliates, publishers, and partners - Expand affiliate contribution while maintaining strong commercial outcomes - Evaluate and negotiate partnerships to support sustainable growth - Monitor partner performance, traffic quality, and long-term player value Channel Expansion & SEO - Diversify acquisition across paid media, partnerships, SEO, and emerging channels - Develop scalable programs that reduce reliance on single-channel performance - Collaborate with Product, Analytics, and Creative teams to improve conversion - Establish SEO as a meaningful contributor to long-term growth Measurement & Optimisation - Partner with Analytics to evaluate acquisition quality, ROAS, retention, and LTV - Improve forecasting, attribution, and decision-making frameworks - Optimise spend allocation using data-led insights - Ensure focus remains on long-term value over short-term volume Leadership - Build and lead a high-performing acquisition function - Manage agencies, external partners, and internal team growth - Establish scalable processes, reporting structures, and operating rhythms - Act as a key strategic partner to the General Manager and wider leadership team Success in the First 12 Months - Scale acquisition while maintaining efficiency and player quality - Grow affiliate contribution and strategic partnerships - Successfully diversify acquisition across multiple sustainable channels - Enhance forecasting, measurement, and performance visibility - Build a repeatable and scalable acquisition engine - Establish yourself as a trusted member of the leadership team Requirements Essential - 7+ years’ experience in acquisition, performance marketing, or growth leadership - Proven track record managing significant budgets and hitting performance targets - Strong knowledge of affiliate marketing and partnership-driven acquisition - Demonstrated success scaling customer acquisition programmes - Strong analytical mindset and commercial decision-making ability - Experience managing agencies, vendors, and external partners - Excellent communication and leadership skills Desirable - Experience within iGaming (Online Casino, Sweepstakes, Sports Betting, Social Casino) - Experience scaling affiliate programmes and diversified acquisition portfolios - Exposure to paid social, programmatic, SEO, and emerging channels - Background in high-growth or venture-backed environments - Familiarity with attribution, analytics, and marketing measurement tools The Candidate You are a commercially driven growth leader with a builder’s mindset. You thrive in fast-paced environments where accountability, experimentation, and innovation are key. You bring a strong ability to solve complex growth challenges, build strategic partnerships, and translate data into actionable insights. Most importantly, you focus on acquiring high-quality players that deliver long-term value, not just volume.