Creative Copywriter

Key Activities and Responsibilities As a Creative Copywriter at GUS, you will be responsible for: Developing compelling and creative copy for various organic and paid mediums, including social media, PPC, SEO, print and digital campaigns, and email journeys, while ensuring consistency in tone, style, and voice across all platforms and institutions. Utilizing technology and AI tools to enhance the copywriting process, while understanding when a human touch is necessary for the crafting of content. Working in alignment with the overall company's goals and marketing strategies, ensuring that your written content supports these objectives and helps to deliver the desired message to the targeted audience. Staying up to date on the latest trends in content and copywriting, implementing best practices in daily tasks and continuously seeking innovative ways to improve the quality and impact of written content. Working in coordination with the marketing teams to maintain a content calendar that aligns with the company's broader marketing and business goals. Ensuring all content and communication efforts take diversity, equity and inclusion (DEI) into consideration. Contributing to content audits on a regular basis to assess the effectiveness of our copywriting efforts, providing useful recommendations for improvements based on key metrics and analysis. Assisting in managing relationships with GUS’ internal brand partners, ensuring clear, persuasive and effective copy is provided for all collaborative efforts. Maintaining a high level of quality control to ensure all produced copy aligns with brand guidelines and is free of errors. Qualifications and Education Essential Undergraduate level or equivalent work experience Desirable Digital marketing qualification Writing qualification Experience Significant (5+ years) experience in creative copywriting for multiple channels, including social media, PPC, SEO, content marketing and PR. Demonstrated experience (2+ years) in a team-oriented environment, with the ability to collaborate and contribute to team projects. Strong research and analytical skills, including the ability to understand audience sentiment, analyse content performance and optimize copy based on performance data. An understanding of, and demonstrated interest in, emerging technologies that may impact copywriting including generative AI, automation tools, and data analytics. Strong project management skills, including the ability to manage multiple projects simultaneously, while ensuring timely execution. Excellent communication and interpersonal skills, including the ability to effectively present ideas to internal stakeholders and collaborate with cross-functional teams. Proven experience working collaboratively with an international team. Strong problem-solving skills and the ability to think strategically and creatively to continually improve the company's content and copywriting strategy. Expertise in Microsoft Office, particularly Word and PowerPoint. Fluency in English with excellent writing and editing skills, with a strong grasp of grammar and style. Knowledge of AP Style or other major style guides is a plus. A portfolio of work that demonstrates your writing abilities and creative skills. A demonstrated passion for the educational space Experience with content-related tools and services including SEO tools (such as SEMRush, Ahrefs), social media management tools (such as Buffer, Hootsuite) and content management systems (such as WordPress). Experience in digital marketing including SEO, social media advertising and content marketing. The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager. There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.

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