Markkinointiasiantuntija

You have a strong command of building awareness and brand through marketing communication and are inspired by creative work. You possess strong digital marketing expertise and an interest in the continuous, goal-oriented development of marketing communications. You identify the most effective methods for higher education marketing and know how to prioritize and target measures to achieve the best possible impact. We are seeking a Marketing Specialist for the joint LUC Services of the Lapland Higher Education Group, starting October 1, 2026, or by agreement. The Lapland Higher Education Group (LUC), formed by the University of Lapland and Lapland University of Applied Sciences, is a nationally and internationally leading actor and pioneer in Arctic research and expertise. Our strategic choices are global Arctic responsibility, sustainable tourism, and future services and distance management. Approximately 11,500 students study and about 1,150 employees work in our higher education community in Kemi, Rovaniemi, and Tornio. Your Role Your role is to strengthen the brand and profile of Lapland University of Applied Sciences through marketing communication. You will be responsible for the planning, implementation, monitoring, analysis, evaluation, and data-based development of applicant marketing for university of applied sciences degree programs, in collaboration with program coordinators and experts from the communication and marketing team. You will also participate in the planning, implementation, evaluation, and development of joint marketing for the Lapland higher education institutions. We Offer - Interesting work tasks - A team spirit and a "northern attitude" in a pleasant working community - Flexible sliding working hours - A workstation at the cozy Rovaniemi campus and the possibility of remote work by agreement - A good balance between work and leisure - Security provided by a stable organization - Comprehensive employee benefits supporting well-being What We Expect From You? - Strong expertise in marketing communication, particularly digital marketing - Experience in the effective use of various social media platforms, content production, and paid advertising - Expertise in search engine and AI-optimized content production for websites - Several years of experience in responsible marketing roles - A relevant higher education degree - Good proficiency in Finnish and English - Good teamwork skills - Presentation readiness and experience - Activity, initiative, a bold approach to development, and the ability to work under pressure More Information About the Position Further information can be obtained from Communications Manager Ulla Okkonen, tel. 050 314 6470. Best reached on August 6, 11, and 14 between 12:00 and 14:00. Workplace address: Jokiväylä 11, 96300 ROVANIEMI Duration of work: Starting October 1, 2026, or by agreement Working hours: Full-time Probationary period: 6 months Salary: The position-specific salary component is determined based on the difficulty level 9 of the university salary system for other expert and support staff (3,366.50 €). Additionally, a salary component based on personal performance is paid. The starting salary is approximately 4,000 €. University of Lapland The University of Lapland is an international university of science and arts located near the Arctic Circle in Rovaniemi, the capital of Lapland. Our Arctic university creates new knowledge, skills, and expertise from the North for the world. Our fields of education and research include educational sciences, law, art and design, social sciences, and northern and Arctic issues. Our strategic choices emphasize global Arctic responsibility, sustainable tourism, and future services and distance management. The University of Lapland values equality and diversity in its working community.