Digital Analyst

Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. Our values – Always Safe, Customer at Heart, Stronger Together – guide us in everything we do. We are looking for (SENIOR) DIGITAL ANALYSTS to join the Revenue Intelligence team in Finnair’s Digital Unit. In this role, you will ensure that data from our digital channels is captured efficiently, trusted, and turned into insights and value for the business. You will work closely with stakeholders to gather requirements, define measurement needs, and ensure that adequate tracking, data pipelines, and analytics foundations are in place. Main Responsibilities Data & Insights Ensure digital channel data (web and app) is reliable, usable, and actionable for business and product decision-making. Analyze user behavior, funnels, and journeys across digital channels to identify improvement opportunities. Support continuous improvement by translating data into hypotheses, insights, and measurable outcomes. Analytics Infrastructure Develop and manage digital analytics and tag management solutions (e.g. GA4, GTM, server-side tracking) ensuring scalable, well-documented setups. Ensure data quality and privacy compliance across digital channels, including GDPR and consent frameworks. Implement and maintain tracking setups for advertising platforms and meta-search engines. Work together with analysts, scientists, and engineers within the team to ensure appropriate digital channel data is available on the data platform and efficiently utilized across use-cases. Stakeholder collaboration Work closely with colleagues and stakeholders in Digital, Product, Marketing, and other business teams to understand their goals and analytical needs. Translate business questions and requirements into tracking requirements, data models, and analytical solutions. Act as a bridge between Business, Digital development, and Data teams by aligning goals, definitions, and data usage across the organization. Our Expectations Several years of experience in web or digital analytics, preferably in product-led or commercial environments. Hands-on experience with conversion optimization and experimentation, including A/B testing. Solid understanding of privacy frameworks (GDPR, cookie consent rules) and tracking limitations in modern browsers and platforms. Excellent analytical skills combined with strong communication and collaboration abilities. Advanced knowledge of digital analytics and data tools such as GA4, Google Tag Manager, BigQuery, and Looker Studio. Experience with modern data platforms and analytics tools such as Snowflake, dbt, Power BI, Python, and cloud platforms (e.g. AWS). Experience with data modelling is a strong asset. Master’s degree in a relevant field (business, engineering, data). We offer you an exciting opportunity to work in a dynamic and fast-evolving industry, with modern tools and the latest technologies, supported by a team of highly skilled professionals. If you are ready for the challenge and excited to work in the world of aviation and travel, we’d love to hear from you. Please submit your application, including your salary request by May 31st, 2026. We may start reviewing applications already before the deadline. Please note that hiring process may include a pre-employment security clearance and a drug test. Should you have any questions, please contact Antti Sahikoski (Director, Revenue Intelligence) by phone +358 50 392 6760 on: Wednesday, May 20th between 4pm and 5pm Helsinki time. Wednesday, May 27th between 9am and 10am Helsinki time. Please note that we do not process applications submitted via email. Our people are key to our success and the foundation that makes Finnair unique. We are committed to creating a safe work environment where all our people can thrive and succeed. We cherish diversity and strive to employ people with different backgrounds and experiences, to bring together multiple views to foster our business success. According to our employee survey, respecting diversity is at a high level in our work community. You are welcome to join Finnair as your authentic self.