Chief Operating Officer

LEAD's goal is to provide its customers with increasingly smooth and high-quality personnel services. To support this goal, Sara Björkroth has been appointed as the Chief Operating Officer. Sara has been in the LEAD team since 2016 and knows our customers' needs and daily challenges comprehensively. Sara started as a personnel coordinator and over the years has taken responsibility for customer relations, sales, and recruitment. Now as the new operational leader, Sara brings fresh energy and a development approach to the everyday, while at the same time holding on to LEAD's customer-oriented and high-quality service. "Sara has shown strong commitment to LEAD's values. Under her leadership, we can strengthen our services and support our customers' growth even more effectively. Sara's appointment is an important step in LEAD's continuous development and renewal." – Pia Björkroth, CEO. "It is a great joy and honor to move into the role of LEAD's Chief Operating Officer. I want to bring courage to renew to the everyday, but at the same time hold on to the human touch for which LEAD is known. With us, the customer gets personal service combined with agile and modern ways of operating. Together with the team and customers, we can develop services to be even better." – Sara Björkroth, COO.