Product Marketing Manager

Hay Day is one of Supercell’s most iconic games, delighting tens of millions of players worldwide with its cozy, social farming experience. We are looking for a Product Marketing Manager to own Go-To-Market (GTM) strategy and execution - turning every update, feature drop, and seasonal moment into a campaign our players and community can’t stop talking about. Sitting directly within the Hay Day game team, you will bridge product development, live ops, creative production, and community to turn product updates into major commercial and player-engagement wins. What You'll Be Doing Drive End-to-End GTM Strategy: Partner directly with product leads and game designers from early feature concepts to define positioning, formulate clear pre-launch hypotheses, and deliver high-impact marketing campaigns for all live updates, seasonal beats, and feature drops. Lead Creative Campaign Delivery: Direct internal art directors, video producers, and external agencies to produce compelling trailers, visual assets, and marketing collateral that land with Hay Day’s core audience. Explore Growth Channels with UA: Partner closely with UA and Performance Marketing teams to test and scale performance-driven channels including Connected TV (CTV), influencer integrations, creator platforms, and podcasts and more to expand game reach during major moments. In-Game & Channel Execution: Operationalize player communications across in-game pop-ups, newsfeed beats, push notifications, App Store Optimization (ASO), and Web Shop / D2C channels. Amplify via Community & Creators: Collaborate with Community Managers and content creators to design shareable launch beats that drive organic reach and creator content. Measure & Iterate: Partner with analytics to validate campaign hypotheses, track launch performance, feature adoption, and player sentiment—using post-launch data to continuously sharpen future GTM playbooks. What You Have 5+ years of Product Marketing experience in mobile gaming or live-service consumer products (casual, simulation, or puzzle experience is a big plus). Prove…