Oy Sinebrychoff Ab logo
Est. Monthly
Estimated €2,724 - €2,969
Posted August 4, 2026 · 8 days agoLast seen August 11, 2026Deadline August 20, 2026

Trade Marketing Manager

Kerava, Finland
Hybrid · Marketing & Sales
Temporary · Manager
Finnish, English
No People Management
How this salary compares
Salary Context: Trade Marketing Manager

Hover or tap a row for full statistics (EUR / month on this chart).

Salary analysis

Compared with the selected benchmark ("All roles in Kerava, Finland"), this listing's salary midpoint is about 93% lower. The offer sits below the benchmark range (€2,274–€4,318). The listed pay band (€227–€247) is tighter than the benchmark, which suggests lower salary variability. This benchmark is based on 145 comparable listings.

Monthly salary comparison for Trade Marketing Manager
MarketLower bound (25th percentile)MedianUpper bound (75th percentile)
All roles in Kerava, Finland€2,274/per month€2,847/per month€4,318/per month
Pay in our data — not quoted in ad (Manager)€227/per month€237/per month€247/per month
About the role

Are you interested in working with well-known beverage brands? Do you find shopping behavior fascinating and are you motivated by commercial results? We are looking for an enthusiastic and proactive Trade Marketing Manager for a fixed-term employment until the end of September 2027. The workplace is located in Kerava, along good transport links. We work in a hybrid model, according to which it is possible to work remotely two days a week on mutually agreed days. As a Trade Marketing Manager, you are responsible for the visibility and activations of designated brands in our sales channels. Your goal is to get the consumer to choose a Sinebrychoff product in grocery stores and restaurants. You work in close cooperation with our brand and sales teams, enabling and ensuring that brand plans are turned into commercial activations. You monitor and evaluate the results of the brand activations you have planned, report their effectiveness and develop future measures based on this. In the position, you will work with several internal and external stakeholders, so excellent cooperation, presentation and communication skills are necessary in this role. You are part of Sinebrychoff's marketing team, report to the Shopper Marketing Director and receive support in starting the new job from other Trade Marketing Managers. What could your workday look like? - You plan and spar with the Brand Manager on the measures for the next year's new product launch – the Brand Manager owns the brand, your task is to bring the brand to life in the sales channels. - You meet our external marketing partner's team and brief them on the campaign – you combine brand and commercial goals, the most important shopper insights and perspectives through which we create value for our customers. You ensure that the schedule and budget are clear to the operators. - You prepare internal presentation material to present and inspire the sales field about the marketing measures of the coming sales period – you get to use your own sales skills. - You research the key figures of the campaign you implemented and compile the most important findings in your report – you are result-oriented and want to continuously develop in your work. - You use several systems and programs, for example for processing POS material data or related to invoice processing – you are technically savvy and accurate with numbers. What do we expect from you? - previous experience in shopper/distribution channel marketing and education suitable for the position - evidence of successful and impactful marketing, preferably with FMCG brands - consumer- and customer-oriented thinking - strong understanding and interest in shopping behavior - good project management skills – you are able to manage tight schedules, budgets and stakeholder cooperation - fluent Finnish and English language skills - initiative, analytical skills and accuracy What do we promise you? - To be part of the 206-year-old Sinebrychoff, where traditions combine with bold, relaxed and responsible action. We are part of Carlsberg, and the group's international career opportunities are open to all our employees. - A safe workplace where mutual respect, inclusion and an open work culture are well taken care of. Our staff's well-being, health and safety are our top priorities. We believe in cooperation, consumer-centricity and bold influence in the workplace. - We act responsibly and aim for better in four different areas in sustainable development: Less carbon, Caring for nature, Inspiring assortment and People as a resource. Through these, we reduce our environmental impact, promote a responsible drinking culture and build a workplace where everyone can succeed and grow. - We offer a bonus system and comprehensive employment benefits, such as sports and culture benefits and extensive occupational health care – not forgetting tastings of new products and soft drinks to refresh the workday! Recruitment process Application period ends August 20, 2026. In addition to a CV, we also hope to read your application. Applications will be processed during the application period, so please submit your application as soon as possible. Further information about the position is provided by Shopper Marketing Director Iisa Brofeldt tel. 040 744 6905 on Friday August 14th from 9.30 – 11.00 and Monday August 17th from 14.30 – 16.30. If you are looking for a job where you can develop, influence and be part of something bigger, join us!

Job Details

Responsibilities

  • Manage visibility and activations of designated brands in sales channels
  • Convert brand plans into commercial activations in grocery stores and restaurants
  • Monitor and evaluate the results of brand activations and report effectiveness
  • Collaborate with internal brand and sales teams and external marketing partners
  • Plan new product launch measures with Brand Managers
  • Brief external partners on campaigns using shopper insights
  • Prepare internal presentation materials for the sales field
  • Analyze campaign KPIs and compile findings in reports
  • Use systems for POS material processing and invoice handling

Requirements

  • Previous experience in shopper or distribution channel marketing
  • Relevant education for the position
  • Proven track record of impactful marketing, preferably with FMCG brands
  • Consumer- and customer-oriented thinking
  • Strong understanding of shopping behavior
  • Good project management skills (schedules, budgets, stakeholders)
  • Fluent Finnish and English
  • Initiative, analytical skills, and accuracy

Skills & Technologies

Shopper MarketingFMCG MarketingProject ManagementPOS Material ProcessingKPI Analysis

Recruitment Process

  1. 1
    Application submission (CV and cover letter)
  2. 2
    Processing of applications during the application period
Seen 11 hours agoContent Complete
Financial overview
€352.6M
Revenue
€32.0M
Profit
9.0%
Profit margin
Oy Sinebrychoff Ab logo
Oy SinebrychoffAb
View company

Help us improve JobCrawls — sign in to sync saved jobs across devices, or send feedback anytime.