Marketing Specialist (sijaisuus) 37,5h /vk

We are seeking a temporary Marketing Specialist to join our marketing team. The person will work efficiently and professionally across digital marketing channels and develop multi-channel marketing activities in line with set objectives, as well as our marketing strategy and business goals. The role is with Varuste.net, a Finnish company focused on outdoor, hiking, and leisure gear, employing around 170 people. All operations are centralized at our Konala office in Helsinki, where our store, warehouse and office are located under one roof. We offer a relaxed culture with strong team spirit, employee discounts, option to borrow top-notch products (e.g., SUPs, tents, snowshoes), a massage benefit, a fitness and culture allowance, and a cottage in Ruka. Key duties include planning, implementing, and coordinating multichannel marketing activities; end-to-end Retail Media process ownership (sales, ideation, execution, monitoring, reporting); executing and managing brand collaborations; developing monetization models and pricing; coordinating marketing activities with stakeholders (purchasing, store); maintaining Varuste.net’s reputation and brand in line with strategy; online store marketing maintenance and development (banners, campaigns, landing pages, blog); content creation for channels (newsletters); store and event marketing; event planning and execution with project teams; ensuring commercial success of events and effective communication with customers and suppliers; other current marketing tasks. Required qualifications include a Trade degree or equivalent education; minimum 3 years of experience in similar roles, preferably in an international multi-channel company; experience in retail and Retail Media is advantageous; fluency in Finnish and English; excellent social skills and understanding of customer marketing requirements; strong project management and self-management skills; experience with modern digital marketing tools (Canva, Meta, Google Ads, GA4); experience with online store marketing or Online merchandising is a plus; experience with ChatGPT or other AI in marketing and an openness to new working methods. On the personal side, enthusiasm and openness to new ways of working are expected. The job is temporary, with an initial probation period; location is Malminkartanontie 1, 00390 Helsinki. We follow the Kaupan alan työsopimus. The position is hybrid; on-site work is preferred, but partial remote work is possible with the company policy. For more information contact Marketing Specialist Sara Holmström during 6–8 Oct 9–10 or 13–15. Applications via our portal only. Interviews planned by week 43. Salary is by agreement.

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