Marketing Science Director

Job Title: Director, Marketing Science (Media Team) Location(s) (Hybrid): New York, Chicago, Norwalk, Atlanta, Boston Role Overview We are seeking a highly motivated Director of Marketing Science to support our Media Team’s analytics and measurement function. In this role, you will partner closely with senior leadership to bring cross-channel media measurement strategy to life through execution, account leadership, and actionable insights. You will help design and deliver cross-channel measurement solutions -encompassing digital, social, search, linear TV, streaming, and more - leveraging methodologies such as multi-touch attribution, test-and-learn experimentation, and media effectiveness measurement. You will play a critical role in translating advanced analytics into clear recommendations that influence media investment decisions and improve campaign performance. Key Responsibilities Execution & Measurement Delivery - Lead the execution of cross-channel media measurement plans, ensuring alignment with broader strategy and business objectives - Translate measurement frameworks into practical, client-ready outputs (analyses, dashboards, presentations) - Support campaign and always-on programs with ongoing performance analysis and optimization recommendations Marketing Mix Modeling & Attribution - Support the application of multi-touch attribution methodologies to quantify channel contribution and inform media investment decisions - Partner with Analytics stakeholders to ensure outputs are effectively integrated into planning and optimization workflows - Maintain a strong working understanding of Marketing Mix Modeling (MMM) methodologies, including how LIFT/LIFT+ solutions complement MMM and broader ROI measurement tools, and help inform opportunities for future integration or enhancement Experimentation & Incrementality - Design and execute test-and-learn initiatives, including A/B tests, lift studies, and incrementality analyses - Ensure strong experimental design and interpretation of results to provide clear, actionable recommendations Insights & Storytelling - Translate complex analytical outputs into clear, concise insights and recommendations for internal and client stakeholders - Develop presentations and materials that connect measurement outcomes to business impact and media and creative optimization opportunities Cross-Functional Partnership - Work closely with media strategy, activation, analytics, and client teams to ensure measurement is embedded in planning and decision-making - Act as a day-to-day marketing science lead on key accounts, ensuring deliverables are timely, accurate, and impactful Team Contribution & Development - Provide informal mentorship and coaching to junior team members as a subject matter resource - Contribute to building team capabilities through knowledge sharing and best practice development - Take direction from senior leadership and proactively identify opportunities to improve execution, workflows, and outputs Qualifications & Experience - 8–12 years of experience in marketing science, marketing analytics, or media measurement (agency or brand-side) - Strong working knowledge of cross-channel media measurement, including attribution, experimentation, and ROI analysis - Familiarity with Marketing Mix Modeling concepts and how different measurement approaches complement one another - Experience supporting data-driven media planning and optimization across digital and/or traditional channels - Strong analytical skills, including experience with quantitative analysis and data interpretation - Ability to translate data into clear, actionable insights for business and client stakeholders - Collaborative, team-oriented mindset with the ability to influence without direct authority - Bachelor's degree in a relevant field (e.g., Statistics, Economics, Marketing, Business); advanced degree a plus Kantar Benefits We provide a comprehensive, highly competitive benefits package, including - Medical plans with comprehensive, affordable coverage for a range of health services - Health Savings Account/FSA - Dental, Vision and benefits to cover unique healthcare needs - Wellness Program - 401k with match - Tuition Reimbursement, Commuter benefits - Unlimited PTO