Demand Generation Lead

Responsibilities

• Work with Magic, our in-house design team, on the web pages and ad creative that future customers see first
• Own paid media end-to-end, from channel strategy and budget to the creative itself, including ABM campaigns for enterprise accounts in partnership with sales and event marketing
• Own search, both the classic kind and the answers AI gives when someone asks which tools to use
• Define how we measure success for this motion
• Use AI and automation tools actively to move faster and do more. This is a core part of how we expect this role to operate, not a nice-to-have