Social Media and Content Coordinator

Are you a passionate predator angler who enjoys creating engaging content? Rapala VMC is now looking for a Social Media and Content Coordinator! We are looking for a creative and organized Social Media & Content Coordinator to join our HQ marketing team. This role combines social media management, content creation, and e-commerce support to ensure our brand maintains a strong digital presence. The ideal candidate is hands-on, with a passion for fishing, social trends, and customer engagement. KEY RESPONSIBILITIES: Social Media Management: Implement, and manage social media strategies across platforms (Instagram, Facebook, TikTok and YouTube) Create and curate engaging, visually appealing content, including posts, stories, reels, and videos Schedule and publish content using social media management tools Monitor social media channels, respond to comments/messages, and engage with the community to build brand loyalty Analyze performance metrics and generate reports to measure the success of campaigns, making data-driven recommendations for improvements Content Creation: Develop compelling blog posts, email campaigns, and website copy aligned with the brand’s voice and goals Collaborate with the design team to produce on-brand visuals and multimedia content Stay updated on industry trends, audience preferences, and competitors to keep content fresh and relevant Partner with influencers and affiliates to amplify the brand’s reach Coordinate local language translations for products and various content needs Ensure data cleanliness for content in group’s DAM Ecommerce Support: Assist in managing the online store, including product uploads, descriptions, and inventory updates Monitor and address customer inquiries and issues related to online orders in a timely and professional manner Prepare and deliver monthly reports on e-commerce sales and other performance metrics QUALIFICATIONS: You are experienced with predator fishing – you speak fluent fishing and ensure quality content Proven experience in social media management, content creation, and/or e-commerce support – preferably in the outdoor & sporting goods sector Suitable interpersonal skills to liaise with multiple departments and teams Strong understanding of social media platforms, trends, and analytics tools Proficiency in tools like Canva, Adobe Creative Suite, or similar design software. Familiarity with e-commerce platforms is a plus Strong organizational and time-management skills with the ability to handle multiple tasks Ability to understand and analyze markets, trends and communicate these to teams Excellent writing and editing skills, with attention to detail and brand consistency WHAT WE ARE LOOKING FOR: The key is you are experienced with predator fishing – you speak fluent fishing and ensure quality content You have been running accounts for a brand or maybe you have created a successful personal channel. We don’t expect you to have a long experience, but you can showcase your social media management and content creation skills Strong English paired with solid writing skills is a must: you will be running global accounts and working as a part of an international team Tools like Canva, Adobe Creative Suite, or similar design software are familiar to you You have a strong understanding of social media platforms and at least an interest towards analytics tools You drive your own work and stay organized but also like working as a part of a team WHAT DO WE CONSIDER A PLUS: You have previous experience with e-com Any local languages, like French, Spanish or German WHAT WE OFFER: You get to combine your passion for fishing to creative work where everyday will offer something different Opportunity to work in a professional yet relaxed environment where you will be given responsibility A chance to make a direct impact on the growth of our brands Professional growth and development opportunities in a global company Nice product discounts This is a full-time, permanent position with a preferred starting time in March. You can be located in any European Rapala VMC location: Finland, Sweden, Norway, Estonia, Lithuania, Poland, UK, France, Germany, Italy, Croatia, Spain, Netherlands, Romania, Hungary or Czech Republic. Occasional travel to Helsinki, Finland is expected. HOW TO APPLY: If you’re a passionate angler with an interest in social media, content creation, and e-commerce, we’d love to hear from you! Please send your resume, a cover letter detailing your experience (in english) and salary request (in your local currency), and links to your social accounts, portfolio or other relevant work samples to rapalaeurope@rapalavmc.com by 28th February, 2025 at the latest.