Product Marketing Manager

Our mission and why it matters We are on a mission to make humans the strongest security layer. Human risk remains one of the biggest vulnerabilities and traditional awareness training is not enough. We take a different approach by combining AI-driven personalization, real threat detection, and behavioral science to actively protect people and organizations. We don't just simulate risks. We build the tools that detect and stop them. Why this role matters Hoxhunt is growing and we’re launching new products and shipping new capabilities at a rapid pace. The challenge isn’t building great products, it’s making sure the market understands them just as quickly. We’re looking for a Product Marketing Manager to own how our products are brought to market and understood by buyers. When we launch something new, you’ll ensure buyers understand it quickly across our website, launch communications and every major buyer touchpoint. This role sits within the Marketing team and works closely with Product, Growth, Strategic Communications, Design, Sales and Customer Success. You’ll be the owner of Hoxhunt’s external product narrative - ensuring every new product, capability and solution is communicated clearly, consistently and at the pace we build. What you'll own and drive Product positioning & messaging Turn technical product capabilities into clear customer value and business outcomes that buyers immediately understand. Develop messaging frameworks that explain what each product does, who it’s for and why it’s different from competing solutions. Partner closely with Product and Strategic Communications to ensure our positioning reflects customer needs, product innovation and market opportunities. Product launches & go-to-market Own the market-facing communication for every major product launch. Work closely with Product teams to understand what’s changing and translate it into launch messaging and product pages. Coordinate launch activities with Marketing, Product, Sales and Customer Success so every release reaches the market with clear, consistent and compelling messaging. Product web experience Own the market-facing messaging and narrative across Hoxhunt’s product, capability and solution pages. Ensure our website reflects every product launch quickly and accurately, helping buyers understand what we’ve built and why it matters. Continuously improve product pages through clearer messaging, stronger proof points and better buyer journeys. Partner with Growth and Design to improve both conversion and discoverability across the product experience. What makes you thrive here You have: - Experience in Product Marketing within B2B SaaS. - Exceptional writing and messaging skills with the ability to simplify complex technical concepts into compelling customer value. - Experience leading cross-functional product launches from planning through execution. - Strong experience developing product positioning, messaging and competitive differentiation. - Experience working closely with Product teams, designers and go-to-market functions. - Comfortable owning outcomes end-to-end instead of waiting for multiple approval rounds. - Bias toward shipping while maintaining high quality. - Curious, collaborative and able to move quickly in a fast-changing environment. Bonus points if you also: - Experience in cybersecurity. - Experience working in a multi-product SaaS environment. - Experience developing competitive positioning and sales enablement. - Familiarity with how buyers increasingly research vendors through AI search, AI assistants and modern discovery platforms. Why this role matters Product innovation only creates growth when customers understand it. Hoxhunt is expanding rapidly, launching new products and continuously evolving our platform. This role ensures our external product story keeps pace with that innovation, helping buyers clearly understand what we’ve built, why it matters and why Hoxhunt is different. Success in this role means that when Hoxhunt ships something new, the market understands it immediately. Whether buyers are visiting our website, comparing vendors, or researching solutions through AI-powered discovery, they’ll see a product story that is clear, current and differentiated. You’ll directly influence pipeline generation and how one of cybersecurity’s fastest-growing platforms is understood by the market. What you can expect from us Compensation: Monthly salary of €4,500- €6,000 depending on your experience. Working ways: We work in a flexible, hybrid work setting. You are expected to visit the Helsinki office 2-3 days per week. If you’re currently based elsewhere in Europe, we’re able to support relocation to Finland. We can also consider remote working arrangements on a case-by-case basis. High performance meets high humanity: We bring an incredibly driven, high-impact energy to our work, but we leave our egos at the door. You will be surrounded by wildly talented, dedicated colleagues in an environment built on extreme kindness, support, and psychological safety. Authentic trust & autonomy: We hire great people and trust them to do great work. You will find a culture free of micromanagement, giving you the autonomy to take real ownership, drive impact, and shape things early on. A product you can be proud of: It is incredibly rare in cybersecurity to build a multi-award-winning product that end-users genuinely love. You will join a team making a real, measurable impact against cybercrime. The perks that matter: Alongside this amazing community, you will enjoy extensive healthcare with other benefits and our beautiful office in Helsinki (complete with a gym and swimming pool!). Recruitment Process 1. Meeting with Talent Acquisition (30 min, remote) 2. Meeting with VP of Marketing (60 min, remote) 3. Assignment & Panel (90 min, onsite) 4. References & Offer About Hoxhunt Hoxhunt was founded in 2016 by four visionaries. Today we are a global team of +270 amazing Hoxhunters advancing a truly AI-native category leader in human risk management, with key hubs in the United States, the United Kingdom, Singapore, and Finland. We are proud to be an award-winning, fast-growing software company, recognized by G2 and Gartner, named to TIME Magazine's list of the World's Top EdTech Companies, and featured for our innovation in major publications like Fast Company, TechCrunch, Forbes, and Inc. As a multi-product company, Hoxhunt goes beyond traditional security awareness. We don't just educate employees through frequent, personalized, and behavior-changing cybersecurity training - we also actively build real threat intelligence and response tools that protect organizations against malicious cyberattacks every single day.