Marketing Manager

About Workato Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. Why join us? Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. Responsibilities We’re seeking a creative and driven Regional Marketing Manager (Asia) to work with the Asia Growth & Marketing Team. You’ll be responsible for creating effective and engaging demand-gen and lead-gen marketing programs to help build pipeline and brand awareness in the Asia region. You’ll be the voice of our brand and will be in a unique position to influence our conversations with potential customers. You will be involved in planning and executing in-person and virtual events (Webinars, Customer Events… etc.), account based marketing, content creation, community-building and digital marketing. In this role, you will also be responsible to: - Build and accelerate sales pipeline through demand generation programs and multi-channel integrated campaigns—including personalised campaigns for strategic accounts—partnering with Sales, SDRs, and Customer Success to drive pipeline, accelerate deals, and expand accounts. - Lead the end-to-end development of strategic account-based marketing initiatives targeting key enterprise prospects - Research and identify industry-leading third-party publications and partners to drive new logos, thought leadership, and brand awareness, finding innovative ways to reach target audiences. - Own field marketing and events end-to-end—virtual and in-person events, Workato flagship conferences (e.g., WoW), ancillary events, and major regional trade shows—from concept and planning through execution, logistics, vendors, speakers, and post-event follow-up. - Develop and manage landing pages, microsites, and tailored content assets (case studies, business cases) in partnership with content and design. - Deliver compelling, audience-centric content—blog articles, social posts, videos, storyboards, email copy, banner ads, and presentations—that turns complex concepts into messages tailored to different channels, personas, and funnel stages. - Manage campaign budgets with a rigorous focus on ROI; monitor, report, and continuously improve performance metrics. - Own end-to-end planning, execution, and optimisation of integrated digital campaigns across paid search, paid social (LinkedIn, Meta), display, email, SEO, GEO, and content syndication. - Collaborate with cross-functional teams (Product Marketing, Sales, Customer Success) to ensure messaging and deliverables align with strategy. Requirements Qualifications / Experience / Technical Skills - Has a Communications / Business / Marketing Degree / Diploma, or 5+ years relevant experience from previous employment. - Experience with coordinating events (live and virtual), and virtual event platforms (Zoom Webinars etc.) is required. - Knowledge of, and interest in producing content for different channels, e.g. websites, blogs, social media, video platforms. - Experience with writing for and marketing to a B2B technical audience is a plus. - Knowledge of video editing or design software is not necessary but will be an advantage. - Exceptional command of English and excellent copywriting and presentation skills. - Ability to project manage multiple, simultaneous marketing programs across regional markets. - Strong project management experience required. - Some travel will be required for this role as it oversees regional Asian markets. - Hands-on experience building AI-powered workflows/projects to streamline content creation, campaign production, or marketing operations — not just using AI as a writing aid, but designing repeatable systems that improve team output and speed. Soft Skills / Personal Characteristics - Detail-oriented, hands-on attitude, strong execution and project management skills. - Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator - Function independently, be self-directed and can thrive in a fast-paced environment. - Self-starter with the ability to drive projects from inception to completion.