Product Marketing Associate

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform. Primer is backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, and is building the payments layer the world's best companies rely on. You will join our Product Marketing team that owns product positioning, launch strategy, and market adoption for Primer's core product lines. We operate as strategic partners embedded in each major domain, working alongside Product and Sales leadership to define how our products win in market. Our PMMs own end-to-end strategy and execution for a significant product area, which means your work gets seen, shaped, and acted on by senior leadership from day one. You'll report to our Product Marketing Lead and work directly with product leads, marketing leads and senior stakeholders across the business. What will you be doing? Build the partner marketing engine end-to-end in collaboration with the Product Marketing Lead, delivering messaging assets and post-launch reporting; Collaborate closely with the marketing and product teams to build product positioning, value propositions, and messaging for partner features; Collaborate with the marketing and partner teams to produce impactful campaigns for our partner ecosystem; Collect and analyze market insights to update and refine customer/persona journeys for targeted marketing; Report on how your initiatives perform - adoption, engagement, and activation - on an agreed cadence; Write campaign assets, briefs, and enablement material, adapting them across channels without needing a new template each time. What we're looking for: 2-3 years of B2B SaaS marketing or product marketing experience; Comfort turning technical product detail into messaging for a technical buyer or partner; A skilled communicator with writing, storytelling, and content creation across multiple channels; A motivated team player who wants ownership over their work. Nice-to-haves: Background in payments/fintech; Experience marketing a two-sided marketplace. You may not like it here: you will be building infrastructure as much as writing copy; The roadmap is still forming; This role blends strategy and execution; It’s highly collaborative. A typical interview process: intro call, interview with Hiring Manager, Challenge Stage, values-alignment interview. The culture: fully remote and globally distributed; benefits include share options, uncapped holidays, coworking spaces, workations, home-office stipend, learning budget, private medical insurance. Don’t meet every requirement? apply anyway. Primer is committed to equal treatment and a zero-tolerance approach to discrimination.

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