Marketing Manager Install Base

The role provides you with an opportunity to flex your creative muscle and put real-life solutions in place to make an instant business impact. It is a hands-on role where you will generate ideas as well as execute them. You will utilize your innate curiosity and test your resilience, focused on but not limited to:* Planning and execution of marketing strategy and plan, aligned with market unit go-to-market plans, goals and objectives* Overall responsibility for building brand awareness, brand management and corporate identity within the market unit.* Lead generation- including virtual and onsite events (external/internal), campaigns, digital, social media both direct to market and through, or in collaboration with partners* Work with Marketing Global teams on the promotions of their own programs* Provide local Research and marketing intelligence to boost Sales- including competitor and industry information* Creation of locally relevant advertising campaigns and marketing collateral* Managing website, digital marketing platforms and campaigns including social media and search engine marketing* Scrutiny of Campaign results including post-event analysis and reporting.* Localization and execution of global and regional marketing campaigns where relevant