Marketing Lead

What You'll Be Doing - Own marketing strategy across a portfolio of games – ensuring every game has the right foundations for healthy, long-term growth. - Bring sharp market, audience, and competitive insight into game positioning, creative direction, and new games planning to strengthen strategic decision-making. - Enable effective experimentation by leading with a test and learn approach, helping teams reinforce or validate creative bets from early concept exploration to structured soft-launch testing. - Develop trust, partnership and cross-functional collaboration with game teams, new games stakeholders, and the wider marketing organisation. - Member of the Marketing Development team at Supercell, supporting how we prepare for the future and contribute towards our upcoming titles, helping to build the function and playbook for our teams. - Close partner across marketing teams, including UA, insights, ASO and creative studios, to drive hypothesis-led briefs and strategy to creative testing. - Partner closely with the Research and Analytics functions to deepen our understanding of the player journey through player experience research, and help inform our future product and marketing strategy. What You Have - 10+ years building GTM strategy and campaigns for games or entertainment IP - including at least one new IP launch from early concept. - A track record in early stage games marketing. - Passion for helping small, creative teams succeed. - Both strategic and creative – able to drive strategy and execute through production. - Work fluently across marketing functions. - A self-starter approach to AI and experimentation. - Collaborative and humble, thriving on impact through thinking and relationships. - Passion for games and working with talented teams. Where You'll Be - Helsinki or London, travel regularly.