Retail Activation Manager

Are you an execution expert ready to bridge the gap between strategy and the shop floor? We are looking for a Retail Activation Manager to champion customer-centric activation and ensure our brands shine in the Finnish market. Your mission… You ensure customer-centric best-in-class activation in your clients by combining a deep understanding of client-specific shopper insights, our Channel Strategy & Channel Activation plan as well as our brands strategy. You coordinate in-store activation between KAM, Reps, POSM & ChAM including timings, POS & other materials needed. You develop all material to support the reps in their sell-in journey – without creating new creative assets. Key job responsibilities… Champion Activation Excellence: Act as an expert of activation execution for your retailers, ensuring the flawless implementation of the Channel Activation Plan. This includes coordinating timings, managing point-of-sale needs, securing A+ implementation, and overseeing product testers and pop-up implementations. Facilitate Engaging Selling: Equip the field sales team with all relevant sell-in materials and commercial trade papers and collaborate with Retail Education to secure training for both internal teams and retailer partners. Support Business Plan Activation: Collaborate with Key Account Managers and Channel Activation Managers to size activations against benchmarks, facilitate client meetings, and ensure our plans align with retailer goals. Manage Brand Portfolio Visibility: Coordinate with various stakeholders (sales reps, account managers, and material teams) to tier activations effectively, ensuring the right brand visibility and the timely delivery of Go-to-Market packages. Drive Improvement via Data Analysis: Monitor activation performance based on Performance Execution Analysis and channel financial objectives and follow up on the return-on-investment of activations and animations together with KAMs and CGMs, using these insights to feed back into office functions and optimize future packages. Secure Information Flow: Act as the vital link between office functions (Marketing, Supply, Commercial) and the field, ensuring a seamless flow of information regarding timings, materials, and specific client needs. We are looking for… An Execution Master: You have a proven track record in Activation Excellence, with a keen eye for detail and a passion for seeing plans come to life in-store. Analytically Minded: You are comfortable with Data analysis, capable of tracking financial objectives and activation performance KPIs to drive decision-making. Collaborative: You thrive in cross-functional environments, easily connecting with KAMs, Field teams, and Marketing to ensure Joint Business Plan Activation runs smoothly. A Strategic Thinker: You understand Brand Portfolio Management and can translate high-level brand strategies into concrete actions at the retailer level. Customer-Centric: You excel at Engaging Selling to Consumers/Retailers, understanding that the goal is a compelling shopper experience that drives conversion. What’s in it for you? We are looking for our new role to start as soon as possible in our Consumer Products Division in Helsinki, Finland. This is a permanent position, and applications are reviewed on a rolling basis. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation. From the start, you'll have great responsibility, challenges, and opportunities, including an individual career plan and coaching leadership. Enjoy extensive training, competitive benefits, modern offices, and a dynamic, international working environment with engaged and skilled colleagues.