Lifecycle Marketer
Hover or tap a row for full statistics (EUR / month on this chart).
Salary analysis
Compared with the selected benchmark ("All roles in Boston, United States"), this listing's salary midpoint is about 92% lower. The offer sits below the benchmark range (€3,292–€19,359). Range-width comparison is limited because one of the salary bands is incomplete. This benchmark is based on 4 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| All roles in Boston, United States | €3,292/per month | €10,996/per month | €19,359/per month |
TL;DR - Own and operate demand-gen nurture flows for net-new prospects, lifecycle programs for customers (upsell/expansion), partnerships and ad-hoc one-off sends, increasingly driven by AI-enabled personalization. This is a high-impact, hands-on role shaping how B2B users experience Lovable every day. What were looking for: 8+ years of experience in B2B lifecycle / CRM marketing, growth, or related discipline; 3+ years of deep, hands-on expertise with tools such as HubSpot; Proven experience with email deliverability, list hygiene, and sender reputation; Strong analytical instincts; Experience building adaptive, evolving lifecycle systems; Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic; Comfort operating in ambiguity; Excellent content craft. What youll do: Operate lifecycle marketing across activation, engagement, upsell retention and expansion for enterprise prospects & customers; Execute ad-hoc and one-off lifecycle sends; Design intelligent, rules-based or algorithmic lifecycle programs with dynamic decisioning; Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot; Build experimentation frameworks; Partner with Data, GTM, Product; Ensure every piece of lifecycle marketing adds to our brand. About your application: Please submit your application in English via our careers portal.
Job Details
Responsibilities
- Operate lifecycle marketing across activation, engagement, upsell retention and expansion for enterprise prospects & customers
- Execute ad-hoc and one-off lifecycle sends
- Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide: Who to message, When to message, Where to message, What content to send
- Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot
- Build experimentation frameworks that measure true incremental impact and avoid over-attribution
- Partner with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable
- Ensure every piece of lifecycle marketing adds to our brand
Requirements
- 8+ years experience in B2B lifecycle / CRM marketing, growth, or related discipline
- 3+ years with tools such as HubSpot
- Proven experience with email deliverability, list hygiene, and sender reputation
- Strong analytical instincts and data-driven decision making
- Experience building adaptive, evolving lifecycle systems
- Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic
- Comfort operating in ambiguity
- Excellent content craft
Skills & Technologies
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