Director, Downstream Product Marketing
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Salary analysis
Compared with the selected benchmark ("In Remote - Global: Director, Downstream Product Marketing"), this listing's salary midpoint is about 15% higher. The offer sits above the benchmark range (€13,224–€15,192). The offer's range width is broadly in line with the benchmark. This benchmark is based on 1 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| Market Average: Director, Downstream Product Marketing | €13,224/per month | €14,208/per month | €15,192/per month |
| In Remote - Global: Director, Downstream Product Marketing | €13,224/per month | €14,208/per month | €15,192/per month |
Director, Downstream Product Marketing at Spring Health champions the go-to-market motion across the revenue lifecycle for new business, renewals, and upsell. This leader will collaborate with revenue leadership, Enablement, Growth Marketing, and Communications to define stories, proofpoints, and assets that help customer-facing teams win, retain, and grow business. They will also refine the downstream AI-native production engine that turns approved messaging and source content into on-brand assets at scale. The role involves leading, developing, and prioritizing the downstream Product Marketing team, with travel ~15% for customer forums and company events. The base salary target is $182,800–$210,000 with a broader rewards package including equity and benefits.
Job Details
Responsibilities
- Own the go-to-market motion across the full revenue lifecycle
- Partner with revenue leaders to define stories, proofpoints, and assets
- Partner with Enablement to determine field training needs and timing
- Collaborate with Growth Marketing on campaign themes and research agenda
- Lead Product Marketing partnership with Communications and PR for campaigns and visibility
- Refine AI-native production engine for asset creation at scale
- Lead, develop, and prioritise downstream Product Marketing team
- Travel ~15% for customer forums and team events
Requirements
- 10+ years of experience in product marketing, including enterprise B2B or B2B2C environments
- 4+ years of experience leading and developing high-performing teams
- Proven track record owning go-to-market strategy across new business, renewals, and expansion
- Experience partnering with sales, customer success, enablement, growth marketing, communications, and creative teams
- Exceptional writing, editing, storytelling, and presentation skills
- Hands-on experience using generative AI and agentic tools to improve marketing workflows
- Strong analytical skills and ability to connect marketing activity to measurable business outcomes
- Proactive, organized approach to leading complex programs with many stakeholders
- Ability to travel ~15% of the year
Skills & Technologies
Education Level
No degree requiredBenefits & Perks
| Location | Active listings |
|---|---|
| Remote - Global | 18 |
| Remote - APAC | 1 |
| Remote - Europe | 1 |
| Role type | Active listings |
|---|---|
| Clinical Care Navigator | 3 |
| Specialty Care Navigator | 2 |
| Director | 1 |
| Payer Integration Manager | 1 |
| Program Manager | 1 |
| Account Executive | 1 |
| Medical Officer | 1 |
| Clinical Instructional Designer | 1 |
| Growth Marketing Director | 1 |
| Clinical Quality Manager | 1 |
| Director, Downstream Product Marketing | 1 |
| Medical Records Coordinator | 1 |
| Senior Program Manager | 1 |
| Payroll Administrator | 1 |
| Clinical Manager | 1 |
| Implementation Manager | 1 |
| Role level | Active listings |
|---|---|
| Mid-Level | 7 |
| Senior | 5 |
| Executive | 4 |
| Manager | 3 |
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