Hover or tap a row for full statistics (EUR / month on this chart).
Salary analysis
Compared with the selected benchmark ("All roles in Helsinki, Finland"), this listing's salary midpoint is about 17% lower. The offer still falls within the benchmark range (€2,080–€5,000). The listed pay band (€2,693–€3,163) is tighter than the benchmark, which suggests lower salary variability. This benchmark is based on 3028 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| All roles in Helsinki, Finland | €2,080/per month | €2,928/per month | €5,000/per month |
| Pay in our data — not quoted in ad (Senior) | €2,693/per month | €2,928/per month | €3,163/per month |
We’re looking for a Principal Digital Experience Engineer to join our Marketing team in Helsinki, Dublin, Amsterdam, or the UK. Our website is our most important marketing asset — it’s where pipeline starts, where brand perception is formed, and where every campaign and paid media dollar ultimately lands. We need a recognized authority who can decide what should be built, why, and how — someone who sets the technical strategy for our entire web presence and is accountable for the outcomes. This is a Principal-level individual contributor role (IC5). You’ll make architectural decisions, define engineering standards, influence senior leadership, manage external partners, and shape how the organisation thinks about digital web experience as a growth lever. The stack: Astro.js, TypeScript, Sanity (headless CMS), integrated with HubSpot, Google Tag Manager, Google Analytics, and Zendesk. The strategic responsibilities you’ll own include end-to-end technical strategy, website builds and redesigns, foundation for conversion optimisation, site performance, data layer, content infrastructure, AI strategy, external partner management, and strategic influence. You’ll also get hands-on in code when it matters, including writing and reviewing TypeScript, Astro.js components, and Sanity integrations, managing deployments, monitoring performance, and implementing AI features. You’ll mentor colleagues, share knowledge, and collaborate across departments. Requirements include 12+ years of web development experience, deep expertise with Astro.js and Sanity, experience leading major website projects, designing experimentation infrastructure, understanding technical SEO, headless CMS architecture, analytics, and AI tools, with the ability to influence leadership and communicate technical trade-offs. This is a strategic leadership role focused on outcomes, not product development or content creation. Benefits include competitive compensation, equity, remote work allowance, healthcare, personal learning budget, and wellbeing allowance.
Job Details
Responsibilities
- Define and own the technical strategy for the marketing website, including platform, stack, infrastructure, and architecture decisions.
- Lead website builds and redesigns from strategy through launch, defining technical requirements and standards.
- Design and implement infrastructure for conversion optimization and experimentation, enabling rapid growth.
- Ensure site performance, Core Web Vitals, uptime, and SEO health meet organizational standards.
- Define event architecture and tracking standards for data layer, collaborating with Data Architects and Analysts.
- Design content models, reusable blocks, and ingestion pipelines in Sanity for a create-once, publish-everywhere approach.
- Evaluate and implement AI-driven features to improve visitor experience and conversion rates.
- Manage external partners, briefing agencies, reviewing output, and making build-vs-buy decisions.
- Influence senior leadership and external stakeholders with data-backed recommendations.
Requirements
- Deep expertise with Astro.js and Sanity
- Experience leading major website projects
- Designing experimentation and personalization infrastructure
- Understanding technical SEO at a systems level
- Experience with headless CMS architecture
- Analytics and tracking layer experience
- Experience integrating with marketing platforms
- Experience with AI development tools
- Ability to influence leadership and stakeholders
Education Level
No degree required
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