
Digital Account Manager
Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account Manager plays a key role in the expansion and growth of the new division. They work alongside Sales to pitch digital marketing and performance content services to existing and prospective clients. They work alongside a client services team of digital marketing specialists, building strong and mutually trusting client relationships by providing strategic guidance and delivering tangible results. The Digital Account Manager is strategic, data-driven, commercially-minded and client-focused. They have a deep understanding and hands-on experience in all areas of digital marketing and are pivotal in ensuring client satisfaction, retention and digital account growth. They find it easy to explain digital marketing concepts and strategy to clients and colleagues. They possess excellent cross-cultural communication and organization skills to successfully manage client stakeholders and internal teams. They are expected to employ and grow their digital account management and consulting skills while mentoring and developing junior team members. This position reports to a Regional Director of Digital Marketing Services and assists with strategic selling of digital marketing and content performance services while being responsible for digital account retention and growth. DESCRIPTION Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media and performance content to both existing and prospective clients by contributing to RFPs, client pitches, strategic proposals, and Quarterly Business Reviews. [CM1] [CF2] Perform research to define strategy (audits, competitor analyses, keyword research, content opportunity analyses) and present findings and recommendations confidently to senior team members and clients. Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners when needed. Perform quality assurance of deliverables to ensure adherence to strategy andguarantee optimal content/campaign performance Responsible for performance monitoring and reporting of all assigned accounts – setting up performance monitoring dashboards and delivering monthly performance reports with insights and recommendations. Keep up to date on digital marketing trends, technologies and market leaders, and share this knowledge with colleagues and clients. Complete all other tasks that are deemed appropriate for this role and assigned by the manager/supervisor.
Job Details
Responsibilities
- Sell SEO, SEM, social media and performance content to existing and prospective clients
- Contribute to RFPs, client pitches, strategic proposals, and Quarterly Business Reviews
- Define strategy and present findings to senior team members and clients
- Oversee multiregional strategies with global production teams
- Perform quality assurance of deliverables
- Monitor and report on performance for all assigned accounts
- Maintain up-to-date knowledge of digital marketing trends and share with team and clients
- Mentor and develop junior team members
Skills & Technologies
Education Level
Bachelor
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