Assistant Store Manager
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Salary analysis
Compared with the selected benchmark ("All roles in Vaasa, Finland"), this listing's salary midpoint is about 93% lower. The offer sits below the benchmark range (€1,668–€4,080). The listed pay band (€169–€209) is tighter than the benchmark, which suggests lower salary variability. This benchmark is based on 376 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| Market Average: Assistant Store Manager | €1,737/per month | €2,550/per month | €3,410/per month |
| All roles in Vaasa, Finland | €1,668/per month | €2,374/per month | €4,080/per month |
We are seeking an energetic and positive Sales Assistant Manager for our Normal store. As an assistant store manager you play a key role in creating a unique shopping and customer experience for customers. You work as a team with the store manager, motivating and developing employees in an open and cheerful environment. Together you ensure the store operates efficiently and meets sales targets. Visual merchandising and team leadership are your passions. You will get to familiarize yourself with your role alongside top professionals whose aim is to provide you with a strong start for professional and personal growth and development. Perhaps one day you will become a store manager in the NORMAL chain! NORMAL is a young dynamic company that has opened hundreds of stores across Europe in just a few years. Our growth in Finland continues. We offer customers permanently low prices and thousands of normal products including household chemicals, cosmetics and household goods, not forgetting exciting new products every week in several product categories. NORMAL is a company where we are all equal and we have common success and results targets – and we have fun together. What we expect from you: you are ambitious and have experience as a supervisor – we support you in your role; customer service is your passion – the customer is always the most important; you are motivated, persistent and a tireless team leader – you inspire and motivate by your own example; resilience under pressure – a fast-paced environment suits you; leadership of the store and shop-like business mindset fuels your enthusiasm – following numbers supports sales; you have independent working skills but understand the power of the team – together is more fun; you have a sense for visuals – creating appealing displays; shifts include mornings, evenings and breaks – varied hours; you communicate fluently in Finnish and serving customers in English is also possible – of course; when the store manager is away you step in confidently and ensure store operations. If you are seeking an inspiring, fun and dynamic workplace, apply and join our amazing team! We pay according to TES. Are you the one? We look forward to your application and welcome video introductions. We start reviewing applications before the deadline and will fill the position when a suitable person is found.
Job Details
Responsibilities
- Assist in leading the store team and creating a positive customer experience
- Collaborate with the store manager to meet sales targets
- Oversee visual merchandising and store presentation
- Motivate and develop staff in a cheerful environment
- Step in for the store manager when necessary to ensure smooth operations
- Support stock management and sales reporting
Skills & Technologies

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