Direct Marketing & CRM

What you’ll be doing: Channel Strategy & Scaling: Own the direct mail strategy end-to-end and set ambitious, LTV-anchored targets for volume, response and payback. Scale the channel rapidly but sustainably, expanding sends only as far as the economics justify. Own the P&L view of the channel: forecasting, budget and CAC/LTV discipline. Response Model & Data Pipeline: Build the response/propensity model that decides who we mail, with what offer, and when. Source and stand up the data pipeline: first-party and third-party/enrichment data that feeds targeting. Own segmentation, holdouts and incrementality testing so every send is measured and improving. Creative, Offers & Execution: Brief and iterate on creative, copy and offer design to lift response and conversion. Run sends, print production and logistics end-to-end, managing vendors and turnaround. Optimise the offer strategy against eligibility, risk and lifetime value. Reporting, Team & Cross-functional: Build the reporting that ties sends to funnel, revenue and LTV and report on channel performance. Partner with data, product, risk, finance and the creative team to unlock targeting and offers. Hire and develop the team as the channel scales, and use AI to let a small team punch above its weight. Life at Lendable includes a winning team, flexible working, socials, health coverage, retirement & savings, referral programmes, office meals, and sustainable commuting.