Copywriter

Responsibilities Your role is to develop new concepts and craft world-beating copy that convert traffic into eager and knowledgeable users of our products. You will: Develop a consistent tone of voice for Reedsy across multiple channels; Own and evolve our brand guidelines; Help onboard writers to ensure consistency across every channel; Write copy for our landing pages, lead magnets, email campaigns, newsletters and social media posts; Come up with new creative ideas to convert our traffic; Review copy performance (open rates, click-through, conversions) and use those learnings to sharpen future work; Work closely with a team of content creators (writers, illustrators, animators, and YouTubers) on ad and modal copy, graphic assets, storyboards and video scripts; and Bring a high standard to your own copy and honest, useful feedback to everyone else's. Person Specification Both a very analytical and highly creative individual; Experience creating conversion copy for large-scale campaigns at a fast-growth startup; A varied portfolio of copy, from short form to long form; Ability to write with range, from playful campaign headlines to technical writing concepts; Proven experience shaping brand guidelines and tone of voice; Familiarity with the publishing industry and writing craft concepts; Experience with email marketing, conversion optimization and A/B testing; Familiarity with Google Analytics and other analytics tools; and Native-level English speaker. Bonus Points Fluent in multiple languages. Reedsy welcomes applicants of all cultures and backgrounds; A good dose of ambition, a willingness to learn, and a great sense of fun; Your writing has been published in some shape or form.