Game Lead

Come drive the growth of Boom Beach, you will have the unique opportunity to take full ownership of a live title, shaping its strategy, performance, and long-term direction while impacting millions of players every day. As a Game Lead, you will operate with full ownership of your game – balancing player experience with commercial success, while defining and executing a clear growth strategy. You will use game data, competitive research, and player feedback to optimise existing and create new engagement strategies, working closely with cross-functional teams and an external development partner to bring these to life. You will also analyse and report on engagement and monetisation performance, from high-level KPIs to deep dives into specific initiatives. Own the vision, strategy, and roadmap of your game, defining clear priorities across growth and innovation. Own the roadmap of features and tools needed to grow, innovate and improve live ops, coordinating development with relevant stakeholders. Define clear, measurable goals for each initiative and understand how they contribute to overall business outcomes. Work alongside an external dev team and with regional teams (including China) to drive performance. Develop and own a live ops and monetisation strategy that balances player experience with business goals. Drive day-to-day execution by owning schedules, targets, and the success of in-game sales, offers, and live events. Partner closely with cross-functional stakeholders across Game Analytics, Research, Live Operations, Monetisation, Marketing, and other game teams. Conduct A/B and multivariate tests to improve retention, engagement, and monetisation metrics. Use the game as a platform for experimentation, testing new features, systems and mechanics, and applying learnings more broadly. Analyse performance and translate insights into clear actions and measurable impact. Navigate a complex stakeholder landscape, aligning priorities and making deliberate trade-offs. Proven experience owning and growing a live free-to-play game with sustained impact on key metrics. Strong product judgment and ability to define strategy with clear, measurable outcomes. Hands-on, impact-driven approach to improving performance and delivering player value. Deep understanding of F2P systems, including economy design, monetisation mechanics, and live ops strategy. Strong analytical skills and a data-driven approach to decision making. Experience working with external development teams or in distributed environments is a plus. Ability to operate independently in ambiguous, fast-moving environments. Comfortable making trade-offs, taking calculated risks, and learning quickly. Able to collaborate effectively across disciplines including design, engineering, UI/UX, art, and other key functions. A self-starter approach to use AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge.