Product Marketing Manager

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder-led, profitable, and growing. We’re looking for a Technical Product Marketing Manager who combines deep technical understanding with strategic marketing expertise to develop go-to-market plans for our global security and compliance portfolio. This is a hands-on, multidisciplinary, and dynamic position that requires working closely with product managers, engineering teams, and security experts to truly understand the technical capabilities of our offerings, and translate them into compelling positioning and content. You’ll also collaborate with the content team, sales, and other marketing functions to drive awareness, adoption, and growth. The ideal candidate is a technologist at heart, someone who thrives on understanding how products work under the hood and is excited to communicate their value clearly to both technical and non-technical audiences. You’re motivated by ownership, driven by curiosity, and comfortable operating at the intersection of product and marketing. You love to get hands-on, solve problems, experiment, and build scalable marketing systems. This role sits within the product marketing team and reports to the Product Marketing Lead. Location: This role will be based remotely in the EMEA region. What your day will look like Lead the go-to-market strategy and execution for Canonical’s range of security and compliance products, including messaging and positioning. Track the competitive landscape and emerging trends to define product differentiation and value drivers. Collaborate with engineering and product teams to understand product roadmaps, and customer use cases. Translate technical product capabilities into clear, differentiated messaging for key personas, including Executives, DevSecOps, and platform teams. Own campaign and content planning for the security portfolio. Use data and insights to iterate on demand generation strategies and optimize conversion throughout the funnel. Work with other teams to plan events, webinars and support messaging for paid and social media promotion. What we are looking for in you A passion for technology and open source—you get excited about innovation, software, and community-driven development. Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences. Growth mindset—someone who thrives on experimentation, learning, and continuous improvement. Excellent communication skills, both written and verbal. Nice-to-have skills Technical understanding of the Cybersecurity world. Data-driven mindset, using insights to refine strategies and improve performance. Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions. Experience with demand generation, understanding how to translate GTM strategies into pipeline growth. Comfort working cross-functionally with product, sales, partners, and marketing teams. What we offer colleagues We consider geographical location, experience, and performance in shaping compensation worldwide. We revisit compensation annually (and more often for graduates and associates) to ensure we recognize outstanding performance. In addition to base pay, we offer a performance-driven annual bonus or commission. We provide all team members with additional benefits which reflect our values and ideals. We balance our programs to meet local needs and ensure fairness globally. Distributed work environment with twice-yearly team sprints in person. Personal learning and development budget of USD 2,000 per year. Annual compensation review. Recognition rewards. Annual holiday leave. Maternity and paternity leave. Team Member Assistance Program & Wellness Platform. Opportunity to travel to new locations to meet colleagues. Priority Pass and travel upgrades for long-haul company events. About Canonical Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004. Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical is an equal opportunity employer. We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.