Content Marketing Specialist
Hover or tap a row for full statistics (EUR / month on this chart).
Salary analysis
Compared with the selected benchmark ("All roles in Milan, Italy"), this listing's salary midpoint is about 77% lower. The offer sits below the benchmark range (€3,422–€14,794). Range-width comparison is limited because one of the salary bands is incomplete. This benchmark is based on 27 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| All roles in Milan, Italy | €3,422/per month | €8,714/per month | €14,794/per month |
| From job ad (Junior) | €2,083/per month | €2,083/per month | €2,083/per month |
ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland! With 200 team members and 4K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We’re on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry. ABOUT THE ROLE JOB TITLE: (Junior) Content Marketing Specialist LOCATION: Milan (Hybrid) TYPE OF CONTRACT: Fixed term of a year to start with - full time 40hrs/week GROSS SALARY: up to 25K Starting date: September/October Seniority: Junior Role Description In this role, you’ll support the daily ideation and creation of content published across WeRoad’s channels in multiple languages. You’ll work closely with the Marketing team to bring ideas to life and help shape our social media presence. We’re looking for someone who’s genuinely passionate about social media, always up to date with the latest trends, and not afraid to share new ideas or experiment with fresh formats. You’re curious, creative, and enjoy turning what you see online into engaging content. Your day-to-day activities will include researching topics and trends, developing new content formats, creating visuals and captions, and supporting the production of content across different platforms. What You’ll Do: [long bulleted list of duties and requirements] What We’re Looking For: Copywriting and graphic skills A true social media native ... Based in Milan or willing to commute daily. What we can offer ... Ready to apply? The selection process... WeRoad is an equal opportunity employer...
Job Details
Responsibilities
- Support in the full content creation lifecycle for social media content: from ideation and concept development to production and publishing of videos, graphics and copy.
- Actively monitor social platforms (TikTok, Instagram, YouTube, Threads, emerging channels) to identify viral trends, cultural moments and real-time opportunities for instant and reactive marketing.
- Supervision of comments
- Translate trends into on-brand, platform-native content, balancing speed, originality and brand consistency.
- Support the creative and strategic planning of social media content across all our markets (IT, ES, FR, UK, DACH), adapting tone, formats and storytelling to local cultures.
- Research, test and iterate on new content formats (short-form video, series, social-first storytelling, experiments) to continuously evolve our social presence.
- Support in the development of Social collaborations for all the countries
- Work closely with Creative Ops, Brand and Performance teams to ensure content is both creatively strong and performance-aware.
- Analyze content performance using qualitative and quantitative signals (engagement, retention, watch time, saves) to inform future creative decisions.
- Contribute to the definition and evolution of social media playbooks, tone of voice and best practices.
- Experiment with new tools and workflows (editing tools, AI-assisted creation, trend discovery platforms) to improve speed and creative output.
- Support campaign launches, brand activations and special initiatives with tailor-made social content.
Requirements
- Copywriting and graphic skills
- A true social media native: you feel at home on platforms like Instagram, TikTok and Youtube
- Curious and open-minded, eager to learn and experiment
- Comfortable receiving feedback and using it as a learning opportunity
- Resilient and proactive when facing challenges or mistakes
- Good knowledge of Canva (Adobe tools are a plus)
- Organizational skills, with a digital and innovative mindset.
- Familiarity with AI tools
- Adaptability to dynamic, fast-paced environments and strong problem-solving skills.
- Fluent speaker in English (C1) and Italian (fluent, native not required), any additional company languages it’s more than welcome (French, Spanish and German).
- Based in Milan or willing to commute daily.
Skills & Technologies
Perks
- Hybrid working - Flexible working, and we support you to work from your destination of choice up to 1 month per year
- Performance-based bonus – discretionary annual bonus based on performance and company results
- A free WeRoad trip every year – €1,200 travel discount or more as Travel Coordinator
- New parent support – €3,600/year for 3 years after birth/adoption
- Meal vouchers (€8/day)
- Wedding bonus €1,000
- 5-year bonus
- Vibrant co-working space
- Team buildings and meet-ups
Benefits & Perks
Perks
Recruitment Process
- 1introductory call with Talent Acquisition Lead
- 2Case Study
- 3technical and background-based interview with Hiring Manager
- 4Culture Champions step
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