Brand Creative Lead

Responsibilities As the Head of Brand Creative, you will be the steward of Phantom’s visual identity and storytelling. You’ll set the creative design vision and standards that bring our mission to life across go-to-market campaigns, social, partnerships and more. Leading a team of talented brand and motion designers, you’ll inspire and mentor them to execute at the highest level while maintaining consistency, clarity, and originality. This role is ideal for a creative design leader who thrives at the intersection of brand, culture, and consumer products. Define and evolve our brand’s creative design strategy, ensuring it differentiates us in the crypto and consumer finance space. Manage, mentor, and grow a team of brand designers, fostering creativity, collaboration, and professional development. Oversee the creative development and production of campaigns, product launches, brand activations, and content across digital, social, and offline channels. Build and enforce brand guidelines, ensuring visual and verbal alignment across product, marketing, and communications. Partner with marketing, product, comms, and leadership to align brand creative with business objectives and user insights. Bring forward fresh ideas, cultural relevance, and breakthrough creative that builds trust while making crypto approachable to a mainstream audience. Use feedback, insights, and performance data to refine creative strategies and deliver impact at scale.