Marketing and Brand Director
Hover or tap a row for full statistics (EUR / month on this chart).
Salary analysis
Compared with the selected benchmark ("All roles in Espoo, Finland"), this listing's salary midpoint is about 93% lower. The offer sits below the benchmark range (€2,150–€4,500). The listed pay band (€208–€240) is tighter than the benchmark, which suggests lower salary variability. This benchmark is based on 679 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| All roles in Espoo, Finland | €2,150/per month | €2,685/per month | €4,500/per month |
| Pay in our data — not quoted in ad (Senior) | €208/per month | €224/per month | €240/per month |
This role leads LähiTapiola’s brand, marketing and digital sales growth, defining strategic brand and marketing direction, expanding digital sales, and ensuring investments and capabilities support long-term business growth, customer value and competitiveness. Responsibilities include strategic development and leadership of LähiTapiola’s brand and marketing, growing digital sales with business units, leading the marketing organization and developing its capabilities and operating models, driving marketing investment impact and linking them to business goals, leveraging data, technology and AI to develop marketing, digital sales and the brand, and building effective collaboration across organizational and partner boundaries. The ideal candidate combines strategic thinking, people leadership and execution discipline to translate plans into tangible outcomes for customers and the business. The role offers a unique chance to shape the future of one of Finland’s best-known brands in collaboration with colleagues, businesses and a broad partner network.
Job Details
Responsibilities
- Lead strategic development and leadership of brand and marketing
- Develop and grow digital sales in collaboration with business units
- Lead the marketing organization and develop its capabilities and operating models
- Drive the impact of marketing investments and align with business goals
- Utilize data, technology and AI to develop marketing, digital sales and brand
- Build effective collaboration across organizational and partner boundaries
Requirements
- Minimum 10 years of experience in marketing leadership roles in a client organization or an advertising agency
- Strong understanding of digital business and evidence of leading digital sales
Skills & Technologies
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