Director of Product Marketing

About the role: Own product marketing strategy. Set and execute the quarterly and long-term strategy for how Help Scout positions its product and platform, informed by market trends, competitive analytics, and where the company is headed. Build and scale the product marketing function. Enable the whole company. Shape competitive intelligence at a strategic level. Own major product launches and seasonal release events end-to-end. Represent Help Scout's product story externally. About you: You have significant experience in product marketing for a B2B SaaS product or AI platform, with a track record of owning strategy, not just executing campaigns. You're an expert in every core discipline of product marketing: positioning, messaging, buyer personas/ICP, sales enablement, and launches, and you can identify which high-value activities matter most for the business right now. You've managed people before, and know how to coach someone on craft, give them room to own real work, and help them grow into more senior responsibility.