Sales Assistant
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Salary analysis
Compared with the selected benchmark ("In Helsinki, Finland: Sales Assistant"), this listing's salary midpoint is about 91% lower. The offer sits below the benchmark range (€1,763–€2,485). The listed pay band (€164–€210) is tighter than the benchmark, which suggests lower salary variability. This benchmark is based on 14 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| Market Average: Sales Assistant | €1,742/per month | €2,072/per month | €3,000/per month |
| In Helsinki, Finland: Sales Assistant | €1,763/per month | €2,128/per month | €2,485/per month |
| Pay in our data — not quoted in ad (Mid-Level) | €164/per month | €187/per month | €210/per month |
As a Sales Assistant you will be at the core of creating a positive and energetic customer experience during every shift. You will serve customers, maintain high store standards, and drive sales while developing valuable retail skills in a fast-paced environment. You will meet every customer with excellent service, use product knowledge to provide personalized recommendations, contribute to store goals, keep the shop tidy and display-ready, follow Visual Merchandising guidelines, assist with receiving and processing shipments, ensure price accuracy and up-to-date signage, and participate in inventory and stock control. We expect a customer-oriented attitude, confident and friendly communication, flexibility to adapt to business needs, goal-orientation and motivation to support the team’s success, and pride in representing Sports Direct’s brand and values. You should be prepared to work flexible shifts including evenings, weekends and holidays. We offer a structured onboarding, internal training and career pathways such as team-leader programmes and nationally recognised qualifications to support your career with Sports Direct and Frasers Group. Our values include Think without limits, Own it and back yourself, Be relevant. Applicants are encouraged to apply promptly as positions may be filled before the closing date.
Job Details
Responsibilities
- Create positive customer experiences on each shift
- Provide excellent service to every customer
- Apply product knowledge to give personalized recommendations
- Contribute to store goals and sales
- Maintain store cleanliness and visual standards
- Assist with receiving and stock tasks
- Ensure price accuracy and up-to-date signage
- Participate in inventories and stock control
Requirements
- Customer-focused attitude
- Confident, friendly communication
- Flexibility to adapt to business needs
- Goal-oriented and motivated to support team success
- Pride in representing the brand and values
- Willingness to work varied shifts (evenings, weekends, holidays)
Skills & Technologies

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