Growth Marketing Manager

Phantom is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance. We’re seeking a founding Growth Marketing Manager to own and optimize the retention and engagement journey for our trading products at Phantom. You’ll design and execute data-driven push notification, email, and in-app messaging campaigns that increase user engagement and revenue, drive product adoption, and reduce churn. The ideal candidate brings 3-6 years of lifecycle or growth marketing experience, proficiency with marketing automation and CRM tools, and a deep understanding of user segmentation and behavioral triggers. You’ll work cross-functionally with product, data, and design teams to build an industry-leading lifecycle marketing program for one of Phantom’s largest product lines, trading. This role spans across our prediction markets, spot trading, and perpetual futures products. Responsibilities: Drive Phantom’s retention and engagement marketing strategy across all channels: push, email, and in-app surfaces. Own the strategy from end-to-end for Trading products, defining how we measure success, priorities, and the future roadmap. Partner with Lifecycle Lead on defining and owning business outcomes, responsible for upwards communication of results to product and growth leadership. Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention. Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth. Be a key stakeholder of growth across the company, partnering with our Lifecycle Lead on the contribution and roadmap for lifecycle initiatives. Partner with Product teams to build out holistic lifecycle strategies and automations for predictions, spot trading, and perpetual futures. Partner with Brand Design and Product Marketing to design thoughtful, branded experiences, content, and go-to market moments. Requirements: 3-6 years of experience of building lifecycle/CRM programs from strategy-to-execution. Extensive experience building and executing complex CRM campaigns with multiple stakeholders. Experience with CRM tools such as Braze and other campaign-building tools. A proven understanding of how to drive retention and engagement in prediction markets or sports gaming industries, prior experience in consumer fintech and trading also a plus. Strong skills in analytic tools and knowledge of experimentation principles. In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to elevate the effectiveness of lifecycle marketing. Strong copywriting skills and creative intuition to support the building of individual campaigns. Why Work with Us Opportunity We are a team of experienced builders who started from a simple belief: crypto should be easy, beautiful, and available to everyone. That conviction has fueled our growth to 20M+ users, a #1 ranking in the Google Play Store finance category, and a product that consistently ranks among the top consumer technology platforms in the world. There has never been a better time to work in crypto — and at Phantom, you’ll help shape how tens of millions of people experience it every day. The Brand Creative team sits at the center of that mission, building the visual language that makes Phantom feel like the most trusted, most polished product in the space. Benefits include competitive salary and equity, eligibility to participate in performance bonus program, comprehensive insurance, remote setup stipend, flexible hours, unlimited vacation, 401(k), wellness and daily lunch benefits. Salary: The target base salary for this role will range between $120,000 to $154,000 with the addition of equity and benefits. We encourage applicants from all backgrounds. We’re committed to inclusion.