Content Manager

Are you looking to help build growth and the digital customer journeys of the future? We are seeking an enthusiastic and capable Content Manager to plan and develop first-class digital customer journeys. A core part of the role is to design and create sales-oriented, informative and personalized online content across the entire customer journey. You will collect and analyse data with the aim of continuously improving our content from the customer perspective. You will effectively utilise AI to support your work and actively develop workflows with its help. Content creation and increasing visibility in search engines go hand in hand, so the role requires a deep understanding of search engine optimization and AI visibility enhancement. The position also involves developing and planning other digital customer communications, so the scope is broad and exciting. We offer a permanent contract with an excellent employer, good benefits, development opportunities and a motivating atmosphere. Our bright and modern office is located in Keilasa… in Espoo, with easy transport connections and nearby sea views. Remote work a few days per week is also possible. As an If employee you’ll also have access to lunch, exercise and culture benefits and can participate in volunteer activities a few days per year, among other things. If is the Nordics’ largest insurance company with a customer-centric focus. Our Digital Sales and Customer Experience unit is responsible for developing digital services to improve customer experience and boost sales. Your daily work takes place in an agile Nordic team of high‑performing professionals who value a relaxed atmosphere and high ambition. You will collaborate closely with other teams and stakeholders in Finland and across the Nordics. Working languages are Finnish and English. Who you are: You take initiative and try new things without fear to achieve results. You are passionate about your work and enjoy collaborating with other committed professionals. You like data-driven work and are interested in new technology. Your work is both strategic and operational: you set the direction and also implement, test and optimize content yourself. You also have: at least five years of experience in similar roles and excellent ability to plan, produce and manage high-quality online content; strong track record in search engine optimization and improving AI visibility; experience with publishing systems; extensive use of Google Analytics, Google Search Console and other analytics tools; strong ability in conversion optimization; interest in improving user experience and usability; experience with personalised customer journeys and customer communications; ability to lead initiatives effectively and communicate with stakeholders; a relevant university degree; good written and spoken English. Does this description fit you? If you would like to join our nice team and Finland’s largest insurance company, apply now. Practical details: Location: Espoo Keilasa… waterfront office easily accessible by metro. Employment: Permanent; Travel: Some Nordic travel; Application: please attach CV; Last application date: 10 September. We will interview during the application period and fill the position as soon as we find the right candidate. Contact: Chapter Lead Digital Content & SEO, Anna-Mari Laamanen +358 50 570 8153.