Product Marketing Manager
Hover or tap a row for full statistics (EUR / month on this chart).
Salary analysis
Compared with the selected benchmark ("All roles in London, United Kingdom"), this listing's salary midpoint is about 94% lower. The offer sits below the benchmark range (€3,847–€15,737). The listed pay band (€487–€694) is tighter than the benchmark, which suggests lower salary variability. This benchmark is based on 10 comparable listings.
| Market | Lower bound (25th percentile) | Median | Upper bound (75th percentile) |
|---|---|---|---|
| Market Average: Product Marketing Manager | €2,565/per month | €6,601/per month | €13,867/per month |
| All roles in London, United Kingdom | €3,847/per month | €7,124/per month | €15,737/per month |
Lovable’s product-led growth narrative is central to our strategy. This role owns the messaging and positioning for the self-serve journey, from signup to activation to expansion, and partners with the Growth PM and Lifecycle team to craft messaging and content that resonates with segments like solo founders and small teams. Responsibilities include owning messaging and positioning, collaborating to translate roadmaps into on-brand content, developing point-of-view documents, writing copy for onboarding and upgrade prompts, building a messaging toolkit, and representing messaging in growth planning. Applicants should submit in English.
Job Details
Responsibilities
- Own messaging and positioning strategy for the self serve journey, from signup through activation and expansion
- Partner with the Growth PM to translate roadmaps into strong, on-brand messaging
- Work with Lifecycle on content and messaging for email, in-app surfaces, and push notifications
- Develop point of view documents and messaging guidance for segments
- Write copy for onboarding flows, activation nudges, upgrade prompts, and in-app messaging
- Review messaging from experiments and campaigns and explain why it worked
- Build a shared messaging toolkit for Lifecycle and Growth
- Represent the messaging perspective in growth planning
Requirements
- 6+ years of experience in product marketing, lifecycle marketing, or content/messaging roles
- Experience at a high tech company
- Direct experience writing messaging and positioning for a PLG or self-serve product
- Track record of writing customer facing content/campaigns/messaging with measurable outcomes
- Experience partnering with product, growth, or lifecycle teams to bring messaging into their workflows
Skills & Technologies
Related Opportunities
Discover more opportunities that match your interests and skills